New SymphonyIRI Research Reinforces the Importance of Collaboration in Creating Optimal Shopper Experience
To help develop and execute programs that drive not only purchase
behavior but also true shopper loyalty, the recent issue of Times &
Trends: “The Next Generation of Shopper Marketing: Re-Architecting
Shopper Marketing for Maximum Performance,” from SymphonyIRI Group,
Inc., provides insights into the consumer mindset throughout each stage
of the purchase cycle, from planning to purchase.
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