Insights
5/22/2008

IRI Expert Uncovers Insights on Hispanic Shopping Behavior

Presentation Helps Hispanic Advertisers, Marketers, Manufacturers and Retailers Leverage Increasing Buying Power of Fastest-Growing Consumer Segment
To help the industry take a closer look at this complex consumer group and to win at the shelf, consumer insights expert, Staci Covkin, is presenting “Winning at the Shelf.” Covkin’s presentation will be based on extensive survey and purchasing insights from IRI on Hispanic consumers.

Register now and read the rest of this article.
Registered users have access to all online content including SymphonyIRI Group publications, white papers, podcasts, and more.
Click here to register today and get immediate access.



Already registered?
Log In Now