Convenience store shoppers are continuing to redefine what value
means and are putting an increased emphasis on affordability. They are
turning to private brands, harnessing social media, blogs and online
information to research purchases more carefully, downloading coupons
at home, and engaging with retailers that can provide the best
combination of low prices and convenience. To examine this dramatic
shift in the U.S. consumer base, CPG thought leader Thom Blischok will
present “2010: Preparing for ‘Business as Unusual’ in the C-Store Industry” and unveil comprehensive research that will define U.S. convenience store shopper behavior in the coming months and years.
Register now and read the rest of this article.
Registered users have access to all online content including SymphonyIRI Group publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|