Insights
8/23/2010

SymphonyIRI Research Reveals Consumers Giving This Back-to-School Shopping Season a Big “F”

Consumers Continue Their Shift to Low-Cost Retailers, Buying on Sale and Acceptance of Store Brands
An astounding 62 percent of surveyed shoppers that earn under $35,000 per year consider themselves worse off than a year ago, and this sentiment ripples through consumers at all income brackets this back-to-school season, reveals new research released today by SymphonyIRI Group, Inc.

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