Visiting Smaller Number of Channels, Making Fewer Trips, and Shifting to Dollar Stores Represent Key Findings
Shoppers are cutting back on the number of channels they are visiting,
concentrating visits on stores known for lower prices, generally
visiting stores less frequently and spending less per trip. These are
the principal findings of SymphonyIRI Group’s new Times & Trends
report, “The New Path to Purchase: An Escalation of Channel &
Consumption Migration.”
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