New survey finds three-quarters of consumers are positive on store brand products quality; highlights role of lower-income shoppers
According to a new study from Information Resources, Inc. (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods (CPG) retail and healthcare industries, nearly 75 percent of all U.S. consumers rate private label offerings as excellent in overall quality, with older and lower-income shoppers leading the way.
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