Latest Analysis Reveals Manufactures and Retailers may be “Missing the Boat” by Focusing on Higher-Income Consumers with Innovation Out of
Leveraging a broad spectrum of unique information assets, analytics and domain expertise, the latest research from Information Resources, Inc. (IRI), “The Lower-Income Shopper Report: Learning to Better Serve Lower-Income Shoppers,” identifies five key lower-income micro segments that will be responsible for many of the growth opportunities and uncovers huge variations in shopping frequency and spending levels as well as channel and category-level dynamics.
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