Insights
5/22/2008

IRI Healthcare Expert Provides Insight on How to Expand OTC Access

Steve Johnson Examines How to Reach More Consumers with Increased Accessibility to OTC Products and How to Leverage a Total Health and Wellness Market
Johnson will examine the existing opportunity of reaching more households with increased accessibility to OTC products and how retailers and manufactures can collaborate to connect the pharmacy with the rest of the store to drive growth.

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