Insights
5/22/2008

IRI and Wal-Mart to Deliver CPG Manufacturers New Insights on Wal-Mart Shoppers

Joint Project Aligns IRI Consumer Network™ Household Panel with Wal-Mart’s Unique Customer Segments; Delivers New In-Store Insights
Information Resources, Inc. (IRI) today announced that it is working on a joint project with Wal-Mart Stores, Inc. to create a new generation of consumer panel services based on Wal-Mart’s unique customer segments.

Register now and read the rest of this article.
Registered users have access to all online content including SymphonyIRI Group publications, white papers, podcasts, and more.
Click here to register today and get immediate access.



Already registered?
Log In Now