Insights
5/22/2008

IRI Trend Watch Report Identifies Key Opportunities for CPG Industry Growth in 2008

CPG & Retail Insights Leader Sees Focus on Evolving Consumer Expectations as Key to Market Success
Information Resources, Inc. (IRI) has released its annual forecast of emerging consumer trends affecting the CPG industry. IRI views 2008 as a year offering unprecedented opportunities for retailers and manufacturers that listen to consumers both directly and through analysis of their shopping and purchase behavior to develop unique products and shopping experiences aligned with evolving consumer needs.

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