Retailers and manufacturers must now consider whether shoppers are
trading up or down—are they trading down and buying less to save money
or trading up and increasing consumption at home in lieu of cutbacks to
onpremise consumption? They must anticipate if purchases will be
reduced or eliminated and whether or not consumers consider alcohol an
“affordable indulgence” on which they are willing to splurge.
Register now and read the rest of this article.
Registered users have access to all online content including SymphonyIRI Group publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|