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Price Promotion Drivers™ is a modeling and monitoring solution that quantifies price sensitivity and promotion response to support decision-making. Price Promo Drivers helps organizations develop profitable pricing and promotions by understanding the tradeoffs across various strategies for individual products or categories. The automated model statistically defines your competitive set and test for price thresholds and gaps. It also provides the tools and support to help you focus on real sales drivers and develop better trade management strategies.
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