Insights

MarketPulse™ Survey

MarketPulse

MarketPulse, which was launched in Q1 2011, is SymphonyIRI’s quarterly survey series, conducted to monitor and analyze shoppers’ attitudes and behaviors on the economy and economic effects on their personal financial conditions, lifestyle and shopping habits.

Q1 2012 Analysis

Press Release:
SymphonyIRI Quarterly MarketPulse™ Survey Finds Consumers’ Confidence is Rebounding

Point of View:
Today’s Moms Represent Savvy, Smart Shoppers


Q4 2011 and Year-end 2011 Analysis

Press Release:
Shoppers Demonstrate Rays of Optimism Amid Continued Focus on Frugality, New SymphonyIRI MarketPulse Survey Reports

Point of View:
Rich with Opportunity: Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion

Blog:
Shoppers Gain Confidence in Economy, but still Shop Conservatively

Charts:
Key Shopper Trends 2011

Infographic:
Power of the Deal


Q3 2011 Analysis

Press Release:
Shoppers Redouble Frugal Practices in Prolonged Down Economy, SymphonyIRI Times & Trends Special Report Reveals; “Conservatism” Is the Pervasive Shopper Attitude

Press Release:
SymphonyIRI Survey Finds Majority of Americans Unhappy with Government’s Handling of Economy

Point of View:
Gray Skies: Consumers with negative views of government’s handling of the economy have hunkered down and reined in spending—for the long haul.


Q2 2011 Analysis

Press Release:
SymphonyIRI Quarterly MarketPulse™ Survey Finds Consumers Embracing Wide Range of Tools in an Effort to be More Conservative Than Ever

Press Release:
SymphonyIRI Group Reveals New Insights on Male Shoppers

Point of View:
Digital Dimension: Consumers Embrace Digital Media with Diverse Approaches

Point of View:
Men are From Mars, Women are From Venus…or Maybe Not?


Q1 2011 Analysis

Press Release:
SymphonyIRI Launches Quarterly MarketPulse™ Survey Series, Offers CPG, Retail and Healthcare Companies a Comprehensive Look at Shopper Behaviors

MarketPulse

MarketPulse, which was launched in Q1 2011, is SymphonyIRI’s quarterly survey series, conducted to monitor and analyze shoppers’ attitudes and behaviors on the economy and economic effects on their personal financial conditions, lifestyle and shopping habits.

Q1 2012 Analysis

Press Release:
SymphonyIRI Quarterly MarketPulse™ Survey Finds Consumers’ Confidence is Rebounding

Point of View:
Today’s Moms Represent Savvy, Smart Shoppers


Q4 2011 and Year-end 2011 Analysis

Press Release:
Shoppers Demonstrate Rays of Optimism Amid Continued Focus on Frugality, New SymphonyIRI MarketPulse Survey Reports

Point of View:
Rich with Opportunity: Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion

Blog:
Shoppers Gain Confidence in Economy, but still Shop Conservatively

Charts:
Key Shopper Trends 2011

Infographic:
Power of the Deal


Q3 2011 Analysis

Press Release:
Shoppers Redouble Frugal Practices in Prolonged Down Economy, SymphonyIRI Times & Trends Special Report Reveals; “Conservatism” Is the Pervasive Shopper Attitude

Press Release:
SymphonyIRI Survey Finds Majority of Americans Unhappy with Government’s Handling of Economy

Point of View:
Gray Skies: Consumers with negative views of government’s handling of the economy have hunkered down and reined in spending—for the long haul.


Q2 2011 Analysis

Press Release:
SymphonyIRI Quarterly MarketPulse™ Survey Finds Consumers Embracing Wide Range of Tools in an Effort to be More Conservative Than Ever

Press Release:
SymphonyIRI Group Reveals New Insights on Male Shoppers

Point of View:
Digital Dimension: Consumers Embrace Digital Media with Diverse Approaches

Point of View:
Men are From Mars, Women are From Venus…or Maybe Not?


Q1 2011 Analysis

Press Release:
SymphonyIRI Launches Quarterly MarketPulse™ Survey Series, Offers CPG, Retail and Healthcare Companies a Comprehensive Look at Shopper Behaviors