New product innovation is the lifeblood of the CPG industry. New products breathe new life into core brands, and they bring fresh news into the CPG environment. But, bringing to market new products is not an easy task, even in the best of times.
Prolonged economic instability has served to make this task even more difficult and daunting during the past several years. Amazingly, some products have been able to beat the odds and make a splash in the CPG world despite today’s less-than-ideal market conditions.
These products are SymphonyIRI’s 2010 New Product Pacesetters. In 2010, the most successful product launches drove to satisfy consumers’ health and wellness objectives, brought excitement to home-based eating and drinking, and raised the bar on expectations around in-home health, beauty and personal care.
And, perhaps equally as important, these brands demonstrate that, even in difficult times, taking risks can reap substantial rewards, and underscore the fact that successful new launches don’t have to come from huge CPG manufacturers.
This report reveals the most successful CPG product launches of 2010, and provides insights into the secrets of their success. These products provide best-in-class examples of how to beat new product odds.
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