The year 2008 will go down in history as the year the United States entered the most significant recession since World War II.
Even in good times, launching a successful new consumer packaged goods product is a daunting task. In a recessionary economy, new product successes are even harder to achieve.
IRI’s 14th Annual New Product Pacesetters report showcases the most successful new CPG brands for 2008.
These brands are truly remarkable for, to achieve Pacesetter status, new launches must exceed $7.5 million in year-one sales. Less than one-quarter of products actually achieve this benchmark. The products in this report overcame significant challenges in order to attain $7.5 million (or more) in year- one sales.
This report details the most successful new CPG brands and the consumer benefits that have made them a success. IRI New Product Pacesetters are best practice case studies in how to beat the new product odds.
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