New Product Pacesetters - SymphonyIRI Group

Innovative New CPG Brand Leaders

For 13 consecutive years, the annual SymphonyIRI Group New Product Pacesetters report showcases the year’s most successful new CPG brands. These brands truly beat the odds: less than one-quarter of new brands exceed the $7.5 million hurdle for year-one sales that is required to earn Pacesetter status.

Further, with a record number of new products introduced, competition for consumer attention and spending has become even more intense during the past few years.

These reports detail the most successful new CPG brands and the consumer benefits that have made them a success. SymphonyIRI Group New Product Pacesetters are best practice case studies in how to beat the new product launch odds.

Innovative New CPG Brand Leaders

Further, with a record number of new products introduced, competition for consumer attention and spending has become even more intense during the past few years.

3/16/2006
2005 New Product Pacesetters

2004-2005 was one of the most active years for new CPG product activity in recent history. A record number of both food & beverage and non-food brands was introduced this past year.The success rate, however, remained roughly the same as we have seen over the past decade.

A review of how they won in the marketplace by delivering against specific, emerging consumer needs provides critical insights that can be leveraged to improve the industry success rate going forward.
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3/15/2005
New Product Pacesetters: Food & Beverage and Non-Food Ranking and Benefits

With the highest number of new CPG product introductions (at thebrand level) in the past eight years, 2003-2004 was marked by strong new product activity. Manufacturers placed a heavy focus on innovation this past year --primarily in the form of brand extensions --to capture growth in an otherwise slow growth environment: U.S.

The most successful new food and beverage products delivered against consumers’desire to experience new tastes and varieties, manage weight, improve overall health,and simplify life through added convenience.
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