SymphonyIRI Group Executive Perspective

This Executive Perspective reveals the major transformations predicted to shake the retail world in the near future.  Based on recently completed new research that elicited the attitudes, experiences and behaviors of 1,000 shoppers, this report details the currents and subcurrents shaping the market today.  There are compelling and exciting growth opportunities for manufacturer and retailer innovators who understand the dominant trends of today’s environment.  Only those leaders willing to take bold action and risks will gain in the challenging CPG and retail environment that will continue for the foreseeable future.

This Executive Perspective reveals the major transformations predicted to shake the retail world in the near future.  Based on recently completed new research that elicited the attitudes, experiences and behaviors of 1,000 shoppers, this report details the currents and subcurrents shaping the market today.  There are compelling and exciting growth opportunities for manufacturer and retailer innovators who understand the dominant trends of today’s environment.  Only those leaders willing to take bold action and risks will gain in the challenging CPG and retail environment that will continue for the foreseeable future.

Shopper belt tightening during the last recession and more recently has been well documented. Less well covered, however, are shoppers’ evolving attitudes and behaviors as economic hard times enter a fourth year and new shocks ripple through the U.S. economy.  This SymphonyIRI Group Executive Perspective evaluates the effect of recent market shocks on the shopper, presents findings from new research of 1,000 shoppers and offers predictions for future shopper strategies based on current economic conditions.  Discover how shoppers of varying income levels are responding to extended economic challenges in terms of their personal goals, coping strategies, and shopping tactics, and the important trends these will translate into within the world of CPG.

Shopper belt tightening during the last recession and more recently has been well documented. Less well covered, however, are shoppers’ evolving attitudes and behaviors as economic hard times enter a fourth year and new shocks ripple through the U.S. economy.  This SymphonyIRI Group Executive Perspective evaluates the effect of recent market shocks on the shopper, presents findings from new research of 1,000 shoppers and offers predictions for future shopper strategies based on current economic conditions.  Discover how shoppers of varying income levels are responding to extended economic challenges in terms of their personal goals, coping strategies, and shopping tactics, and the important trends these will translate into within the world of CPG.

Many believe that overweight/obese children stare at computer screens instead of playing outside, eat sweet and salty snacks in place of fruits and vegetables, and take little interest in shopping and food preparation. Many also think that the family with overweight/obese children is low income, unstable and undisciplined. These are common and dangerous misperceptions. The truth about childhood obesity proves to be significantly more subtle, complex and nuanced.  To identify the real difference between families with healthy weight children versus those with overweight/obese children, SymphonyIRI Group recently partnered with the Food Marketing Institute (FMI) to develop an Executive Perspective, “Childhood Obesity: America in Crisis," which uncovers the attitudes and behaviors of families that include at least one overweight/obese child as well as those with healthy weight children. 

Many believe that overweight/obese children stare at computer screens instead of playing outside, eat sweet and salty snacks in place of fruits and vegetables, and take little interest in shopping and food preparation. Many also think that the family with overweight/obese children is low income, unstable and undisciplined. These are common and dangerous misperceptions. The truth about childhood obesity proves to be significantly more subtle, complex and nuanced.  To identify the real difference between families with healthy weight children versus those with overweight/obese children, SymphonyIRI Group recently partnered with the Food Marketing Institute (FMI) to develop an Executive Perspective, “Childhood Obesity: America in Crisis," which uncovers the attitudes and behaviors of families that include at least one overweight/obese child as well as those with healthy weight children.