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IRI Point of View

POV |  March 27, 2015
Leverage Ethnic Shopper Trends to Capture New Opportunities

The latest IRI Point of View, “Leverage Ethnic Shopper Trends to Capture New Opportunities”, looks at how to effectively capture growth among these ethnic groups, beginning with identifying sales growth opportunities and including additional steps such as evaluating marketing effectiveness, gaining an understanding of the channel’s product mix and determining if distribution strategies are optimized.

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POV |  February 04, 2015
Promise Peeking Through for CPGs

Decreasing unemployment rates, falling gas prices and an improving housing market bolstered the U.S. economy in 2014. However, wages lag behind, causing consumers to remain concerned about their economic future and cautious about their spending habits. IRI’s latest MarketPulse survey closely examines Q4 2014 consumer trends, including how Millennials, $100K+ households and other segments feel about their finances. While many Millennials say their economic situation has improved over the past year, they are still struggling and consumers across all segments will be stretching their CPG dollars in 2015 in various ways. Read more

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POV |  September 03, 2014
Winning with the Hispanic Consumer Today

Strategies to Activate the Hispanic Consumer: Target, Measure, Optimize

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POV |  July 30, 2014
Premium Products Primed to Perform
According to IRI’s 2014 Brand & Retailer Loyalty Survey, consumer intent to purchase premium brands also has increased in 2014 relative to 2012 as the economy rebounds from the economic downturn. Read More
POV |  May 30, 2014
The Art and Science of Segmentation
This Point of View will help you identify and micro-target niche growth opportunities, empowering you to leapfrog competitors and jump-start growth. Read More
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