Consumers with negative views of government’s handling of the economy have hunkered down and reined in spending—for the long haul. This Point of View reveals how Negative Nellies— the 82 percent of consumers who believe the government’s actions are having a significant negative impact on the economy—are changing their behaviors and lifestyles more dramatically versus the rest of the population. For CPG manufacturers and marketers looking to succeed in the evermore competitive retail market, a detailed understanding of this huge segment of the population is essential.