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2011 New Product Pacesetters

April 2012

SymphonyIRI’s New Product Pacesetters are the most successful new CPG product launches.                 

 
Find Times & Trends Back Issues 

 Times and Trends

2011 New Product Pacesetters

April 2012

SymphonyIRI’s New Product Pacesetters are the most successful new CPG product launches.                 

 
Find Times & Trends Back Issues 

 Times and Trends
An Eye into the Future of CPG
SymphonyIRI’s New Product Pacesetters are the most successful new CPG product launches.  The Pacesetters of 2011, having beaten the new product odds despite a difficult and complex environment, are truly remarkable.
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The Search for Footing in an Evolving Marketplace
This issue of Times & Trends explores economic, channel, department and category performance throughout the past year.
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This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.
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The face of the American shopper has changed significantly during the past few years and most in the industry know the “one-size-fits-all” approach to marketing is no longer applicable.
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 The ‘Retail Label Brands in Europe’ Special Report provides us with a clear indication that with rising unemployment and a major economic crisis in Europe, shoppers are more cautious than ever and continue to look for ways to maintain and even reduce the cost of their weekly grocery shop.


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