This year marks IRI’s 15th annual publication of New Product
Pacesetters, a report which showcases the most successful CPG launches
of the past year.
The year 2009 will not be quickly forgotten. It was a year of
recession and a year of change. Change for consumers and change for
CPG marketers. After all, this recession has been broad and deep. It
has impacted many aspects of day to day living.
Despite the challenges, the CPG industry continues to innovate. A
handful of new brands were introduced in 2009. For the most part,
though, new technologies and new ingredients were wrapped into existing
brands, breathing new life into product lines across CPG categories.
The products highlighted throughout this report are IRI New Product
Pacesetters. Despite adverse economic conditions and extremely
conservative consumer purchase and consumption patterns, these
products have thrived.
This report illustrates how the most successful new CPG brands are
addressing critical consumer trends. These products are IRI’s 2009
New Product Pacesetters- best practice case studies in how to beat the
new product odds.
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