Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

Find Times & Trends Back Issues

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

12/15/2007
Sustainability 2007: Consumer-Focused CPG Growth Opportunities

Sustainability -- meeting the needs of today without compromising the ability of future generations to meet their own needs -- has evolved from buzzword to guiding business principle with the power to literally reshape the CPG and retail industries.

As detailed throughout this report, a viable consumer market has emerged for sustainable CPG products and packaging. This report explores specific growth opportunities for CPG manufacturers and retailers and results of early market development.
Read More

11/15/2007
The Healthy Eating Evolution

CPG manufacturers and retailers have addressed growing consumer demand for healthier products through heavy investment in new product development, health and wellness marketing and consumer education on websites and in-store.

The next phase will be more about getting ahead of consumer demand -- stimulating new demand by making healthy eating easy, affordable and accessible to all.

This report examines about getting ahead of consumer demand -- stimulating new demand by making healthy eating easy, affordable and accessible to all.
Read More

10/15/2007
Private Label 2007: U.S. & Europe

Most major CPG retailers in the U.S. and Europe view private label as a critical element of competitive differentiation strategies, yet private label development varies dramatically by country, market, retailer and category.

This report explores private label trends across the U.S. and Europe and the key factors influencing private label development to lend insight into what both retailers and manufacturers can do to achieve their objectives with respect to private label while delivering against consumer needs.
Read More

9/15/2007
Center Store Revival: Retailers and Manufacturers Stage a Comeback

This report focuses on the center store. Categories are in the midst of a transformation. The end result will likely differ significantly from the center store we know today, as leaner, more targeted assortments emerge. However, growth potential is there for categories and brands aligned with consumer trends and retail strategies.
Read More

8/15/2007
CPG Merchandising Trends 2007

As retailers increasingly seek to brand the shopping experience and provide a clutter-free shopping environment, many are dramatically reducing displays and store signage. At the same time, manufacturers are increasingly turning to in-store marketing as media fragmentation drives down the efficacy of traditional advertising vehicles.

This report provides insight into current and emerging merchandising trends to provide CPG manufacturers and retailers a framework in which to develop new merchandising strategies for a new retail environment.
Read More

Page 10 of 17

First Previous 5 6 7 8 9 [10] 11 12 13 14 Next Last