Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

8/31/2011
Brand Loyalty: How Understanding Brand Equity Impacts Brand Loyalty and Delivers to the Top and Bottom Line

This report provides insights into loyalty trends and drivers of those trends, detailing opportunities to ensure that your key categories and brands remain on the “essentials” list, make it into the shopping cart, and translate to sales and share growth.
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7/29/2011
Channel Migration: A Quest for Affordability

This edition of Times & Trends examines CPG manufacturer and retailer opportunities and risks in a new era of CPG, and explores what the future holds as new formats and new media evolve and gain traction across a rapidly changing consumer marketplace.
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6/24/2011
Times & Trends Special Report: The Ripple Effect: High Gas Prices Bring Pain Beyond the Pump

This issue of Times & Trends explores current and emerging tactics being embraced by CPG marketers as they seek to re-energize and re-align their marketing strategies in the post-recession era of CPG.
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3/29/2011
New Product Pacesetters: Carving Out Growth in a Down Economy

New product innovation is the lifeblood of the CPG industry. New products breathe new life into core brands, and they bring fresh news into the CPG environment. But, bringing to market new products is not an easy task, even in the best of times.
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2/11/2011
CPG Year in Review: Out of Turmoil Rises Opportunity

This issue of Times & Trends explores economic, channel, department and category performance throughout the past year.
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