Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

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Store Brands: More Than Just a Safe Harbor in Turbulent Times

This report explores current and emerging store brand trends as well as influencing factors that are helping to define the CPG industry of tomorrow. Retailers and manufacturers with a clear understanding of these trends will forge relationships with consumers that will transcend the economic downturn and fortify their position in the CPG world of tomorrow.
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5/28/2010
Shopper Marketing: Re-Architecting Shopper Marketing for Maximum Performance

This issue of Times & Trends provides insights into the consumer mindset throughout each stage of the purchase cycle, from planning to purchase. Insights such as these provide a critical foundation for marketing strategies aimed at delivering the right products, to the right place, at the right price, at the right time, and creating a shopping experience that keeps the best shoppers coming back for more.
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3/22/2010
2009 New Product Pacesetters: Innovating Growth in Recessionary Times

This report illustrates how the most successful new CPG brands are addressing critical consumer trends. These products are IRI’s 2009 New Product Pacesetters- best practice case studies in how to beat the new product odds.

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2/23/2010
2009 CPG Year in Review: A Market Redefined by Personalized Shopping Strategies

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.
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1/28/2010
Price, Promotion & Merchandising: Balancing the Call Between Value and Price Relief

This issue of Times & Trends explores current and emerging pricing and merchandising trends that define CPG marketer attempts to serve and satisfy consumers in a recessionary market.
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