Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

Find Times & Trends Back Issues

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

1/6/2010
Special Report: 15 Years of New Product Pacesetters

This special edition of Times & Trends highlights some of the key findings from this soon-to-be-released celebratory research endeavor. The full report will be published in the first quarter of 2010.
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11/25/2009
Health & Wellness: Redefining Healthy Living

This report provides insights into current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along the way.
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10/16/2009
Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

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10/2/2009
Special Edition: U.S. & Europe Private Label 2009

This report explores current and emerging private label trends in the United States and Europe, as well as influencing factors that are reshaping the CPG industry. Manufacturers and retailers with a clear understanding of these forces will be able to develop and execute competitive strategies for their brands which meet corporate goals while simultaneously delivering against consumer needs.
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9/4/2009
Private Label 2009: Game-Changing Economy Taking Private Label to New Heights

This report explores current and emerging private label trends as well as influencing factors that are reshaping the CPG industry. Manufacturers and retailers with a clear understanding of these forces will be able to develop and execute competitive strategies for their brands which meet corporate goals while simultaneously delivering against consumer needs.
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