Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

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This report provides insight into current and emerging sustainability trends that will enable manufacturers and retailers to drive topline growth in the rapidly-evolving green segment of the consumer packaged goods market.
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2008 CPG Year in Review

This 2008 Year-in-Review report explores industry performance over the past year, and provides insights on what to expect as 2009 unfolds.
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12/30/2008
Pantry Stocking in a Down Economy

This report provides insight into the consumer mindset during the single largest CPG shopping mission: pantry stock-up. An intimate understanding of current and emerging trends within this trip mission will enable manufacturers and retailers to develop and execute strategies that align with overall corporate goals while simultaneously addressing the complex and changing needs of U.S. shoppers in a recessionary environment.
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12/3/2008
Baby Boomers

This report provides insight into current and emerging trends within the Baby Boom marketplace that will enable manufacturers and retailers to develop and execute strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of the country’s largest and most influential consumer group ever.
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11/14/2008
SPECIAL REPORT: U.S. & Europe Private Label 2008

This report provides insight into current and emerging private label trends in the United States and Europe that will enable manufacturers and retailers to develop and execute private label strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of shoppers in crisis.
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