Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

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6/2/2008
Competing in a Transforming Economy

This issue of Time & Trends explores how to compete in a transforming economy, which requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities – and with far greater frequency than in the past, given the pace of market change.
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4/15/2008
Hispanic Consumers: Capturing CPG Market Potential

The 45-million-strong Hispanic consumer market in the U.S. drives $34 billion in CPG spending today – a number projected to grow to $52 billion by 2015. Given the extraordinary market potential, why have so few leading retailers and manufacturers cracked the code on how to capture this opportunity for their brands and stores?
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3/15/2008
2007 New Product Pacesetters

New brands must rapidly become “must-have” products through the delivery of unique, high-demand benefits. The brands showcased in this report have achieved just that.
Several new Pacesetters accomplished this goal by creating new markets, leveraging advanced consumer insights and new technologies. Tide Simple Pleasures, for instance, establishes mood-altering scent as a selection criterion in laundry detergent. Birds Eye Steamfresh offers a transformational new microwave steaming cooking technology that provides a quick and easy way to cook frozen vegetables while preserving taste, texture and nutrition.
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2/15/2008
Consumer Trend Watch 2008

Winning in this environment requires being at least one step ahead – catching a trend as it is just emerging, and sometimes addressing a need that consumers did not even realize they had. Savvy marketers who effectively tap into these trends have the opportunity to create the new rules, not simply react to them.

This report identifies eight emerging trends that will deliver new growth potential for CPG manufacturers and retailers over the next year and beyond.
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1/15/2008
CPG 2007 Year in Review

2007 may best be remembered as the year in which value shopping made its resurgence.

Supercenters gained more than a full share point this year, after two years of modest gains. Private label share was up a half point in the fourth quarter, following five years of relatively flat share overall. The primary driver? Price.

This report explores industry performance in 2007, drivers of performance, and what to expect in the coming year.
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