2011 State of the Snack Food Industry

It is a time of opportunity for snack marketers-opportunity which is tempered only by the industry’s ability to understand and address the needs and wants of their consumers. As always, snacks play various roles in the lives of U.S. consumers. In the last several years, however, largely in response to prolonged economic instability, those roles have evolved. They continue to evolve today, as the economy slowly emerges from recession. This annual analysis dissects the snack food industry’s performance in 2010 and reveals the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.     

It is a time of opportunity for snack marketers-opportunity which is tempered only by the industry’s ability to understand and address the needs and wants of their consumers. As always, snacks play various roles in the lives of U.S. consumers. In the last several years, however, largely in response to prolonged economic instability, those roles have evolved. They continue to evolve today, as the economy slowly emerges from recession. This annual analysis dissects the snack food industry’s performance in 2010 and reveals the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.