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Read about the analysis solution that reveals the competitive structure of a category from the bottom up, producing richer insight into the complex process of consumer decision making. Flexible enough to analyze the competition among any set of products, and comprehensive enough to provide actionable insights for brand and portfolio managers as well as retail sales managers.
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Read about the industry's best solution for measuring category and brand performance in Walmart, and how its increased visibility into competitive performance and category trends at the world's largest retailer will empower fact-based decision making with a high level of confidence.
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Read more about the web-based tool that provides CPG manufacturers, service providers and sales agencies access to a suite of configurable, best practice report templates that address the most common CPG business issues, 24 hours a day, seven days a week.
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Read more about this service that evaluates marketwide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, and the incrementality of a new line extension. Learn how you can leverage the IRI methodology, and a history of 25 years of in-market testing experience across more than 1,500 tests.
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From IMS and Information Resources, Inc. (IRI), Medicine Cabinet is the only offering available today that integrates both Rx and OTC data for a complete view of a therapeutic market. Medicine Cabinet is your one source that provides ready access to the full picture of sales and pricing trends. With Medicine Cabinet, you don’t have to spend significant time integrating and aligning multiple data sources.
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Read about the questionnaire that helps retailers and manufacturers who require more effective health and wellness related marketing campaigns to identify brand growth opportunities. Take consumer insights to the next level by linking health and wellness attitudes, opinions and concerns with the purchase or non-purchase of your brands.
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Download this datasheet and learn about an integrated way to quantify the effects of DTC advertising for all marketing elements including physician details, sampling, medical journal advertising, direct mail campaigns and e-marketing.
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Mix Drivers™ combines model results with client financial information to calculate the ROI of each marketing element and optimize marketing spending on an individual brand.
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Learn about this powerful, web-based tool for manufacturers to ensure maximized success in new item launches.
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Learn more about the interactive tool drawing upon a new product database to empower end users to analyze the critical success factors of the strongest new product introductions since January 2002
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Read about this solution that helps you cultivate strong partnerships with the retailers important to your brand so that you can jointly grow market share.
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Read about the series of custom reports that will help you define your consumer target and develop a robust portrait of that target. Identify differences in product purchasing and retail shopping behaviors across segments, and gain insights you can leverage to attract more sales from a particular segment.
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Learn about this audit-based services that delivers a comprehensive view of perimeter merchandising execution.
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Read about the reporting service that provides accurate, actionable scanner-based sales information for perishable items by utilizing scanner data from over 15,000 grocery stores nationally. Own the valuable insights you need to exceed your customers’ expectations and keep them coming back to your store time and time again.
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Download this datasheet to find out more about how this easy-to-use software combines ad-hoc access to IRI data with the power of Microsoft Office.
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Learn about how you can gain insight into the tenth largest grocery retailer in the U.S.
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SymphonyIRI Price & Trade Advantage™ allows you to improve pricing
and promotion strategies by providing predictive results through a
series of web-based dashboards, reports, and simulated plans.
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Download this datasheet to get information about this retailer-focused solution that encompasses all aspects of price and promotion.
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Price and Promotion Manager is the only integrated (yet modular) software platform that enables the key retailer processes of Advertising, Pricing / Promotions (optimization, planning & management), forecasting and post event evaluation.
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Read about this solution that helps you develop profitable pricing by understanding the trade-offs across various pricing strategies for individual brands or brand portfolios.
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Price Promotion Drivers™ is a modeling and monitoring solution that quantifies price sensitivity and promotion response to support decision-making. Price Promo Drivers helps organizations develop profitable pricing and promotions by understanding the tradeoffs across various strategies for individual products or categories. The automated model statistically defines your competitive set and test for price thresholds and gaps. It also provides the tools and support to help you focus on real sales drivers and develop better trade management strategies.
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Learn about IRI's web-based software application that lets CPG and retail executives make better price and promotion decisions by providing predictive results to simulated plans.
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IRI Private Label Drivers™ is a retailer-focused solution that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities and attributes to increase the value of your
private label portfolio. It provides you with fact-based and actionable insights to improve your strategic understanding of private label products and empowers clear focus on growth opportunities. Private Label Drivers
employs a phased approach, starting with a complete diagnostic of your
private label business from both a sales and a customer perspective. The
diagnostic is followed by a recommended set of in-depth solutions for you to drive high potential opportunities.
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Private Label 2010 is a forward-looking, thought-provoking analysis that provides a multi-faceted review of how effectively private label is serving shoppers during the current economic recovery.
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IRI Product Locator™ is a web-based tool that helps consumers easily identify stores in their local area that carry a desired product. With it, CPG manufacturers can gain a competitive advantage by creatively utilizing the internet to understand and quickly answer the “where-to-buy” questions from their consumers.
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Read about this solution that uses advanced techniques to quantify promotion response and facilitate strategic decision making. Learn the true impact of your promotional efforts and focus on real sales drivers.
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Read about the web-based reporting tool that empowers retailers and manufacturers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers. Assess the competition, develop untapped and growing customer segments, and enhance your marketing execution.
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SymphonyIRI Group Sales Advantage™ delivers a full landscape view of your competition at the total store, department, aisle, or custom defined occasion level to compliment your existing category expertise.
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In partnership with TNS, the SymphonyIRI Group Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments.
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Learn more about how you can get a comprehensive view of in-store shelving conditions.
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Learn more about how this service will help you segment households, consumer shopping trips and products in new ways.
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Shopper Insights Advantage™ Powered by SymphonyIRI Group Liquid Data™ is SymphonyIRI Group’s transformational tool for creating actionable consumer and shopper insights. It combines superior content with the speed, power, and flexibility that you need to identify ways to grow by attracting shoppers, driving trips, and increasing basket value. With built-in scorecards, best practice analysis templates, and ad hoc access to 40+ unique data dimensions, the Shopper Insights Advantage™ application enables more, faster, and better insights.
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IRI’s Shopper Marketing Suite is a holistic solution that combines advanced, proprietary, and proven modeling techniques with practical business application that allows you to define and implement your Shopper strategies.
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ShopperSights is a new consumer and shopper targeting and segmentation
solution delivering actionable insights at the individual household and
store level.
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Total Store Advantage™ Powered by SymphonyIRI Group Liquid Data™ is the largest fully integrated application of all edibles and non-edibles in the CPG industry organized by department, by aisle, by category.
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Learn how IRI Virtual Shopping™ studies help retailers and manufacturers understand consumer in-store behavior through a web-based virtual shopping experience.
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