Feature Articles - SymphonyIRI Group

SymphonyIRI Group Executive Insights

2/4/2009
The Lower Income II Report

Retailers and manufacturers need to understand that lower incomeshoppers are not a homogenous group of shoppers but that critical differences exist in the spending patterns and attitudes of lower income micro-segments. They need to better understand these differences so that they can use this insight to uncover major business opportunities during the current recessionary period.
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1/22/2009
Competing in a Transforming Economy 3.0

IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.

The third installment of the Transforming Economy series, which includes an update through the third quarter of 2008, uncovers further change, as consumers learn where and how to shop to make ends meet and make additional trips to find bargains.
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12/9/2008
Re-Engineering the Marketing Function

This new dimension of shopper insight deepens knowledge surrounding the behavior of each and every shopper as they challenge traditional retail and marketing execution.

The ship that represents the American consumer is in peril. Buffeted by rising food and energy prices, uncertain credit markets and now a weak economy, shoppers are watching the lives they have carefully built over many years be threatened, both at home and at work.

Yet, consumers will spend this holiday season. Recent IRI research notes a renewed emphasis on family, friends and institutions that provide “comfort” will translate to shoppers opening their wallets for the holidays. They are tired of bad news and have decided to enjoy themselves. Two-thirds state they will buy the same or more gifts this year than in 2007, and 63 percent will spend the same or more on those gifts.
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12/2/2008
Successful Pricing Strategies

Today’s difficulties present new opportunities for manufacturers and retailers that gain the best information.

Americans are struggling to make ends meet in the current economy. They will continue to do so throughout 2009. We are in—and will continue to be in—a very challenging economic period. Foreclosures, bailouts, and the skyrocketing costs for food and energy are leaving consumers with empty wallets and heavy hearts. Despite the fact that consumers are resolute to open up their wallets during the holidays (see IRI’s new report Rethinking Retailing: 2008 Holiday Season Insights and Recommendations, October 2008), once the holidays end, shoppers will face continued price pressures, credit instability, and job uncertainty that has the potential result of a weakened long-term CPG manufacturer and retail sector. Unlike some market challenges, today’s difficulties present new opportunities for manufacturers and retailers that gain the best information, develop new and innovative strategies and act quickly.
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10/1/2008
Competing in a Transforming Economy 2.0

IRI's Competing in a Transforming Economy 2.0 explores consumer response to this crisis, resulting risks and opportunities for retailers and manufacturers, and what to expect in the coming months.

Building upon the Transforming Economy 1.0 study released in May, this latest issue in IRI's ongoing series reveals that the belt-tightening previously reported has progressed to belt-notching, as consumers employ a broad array of cost-savings strategies.
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