TIMES & TRENDS: THE CPG BASKET
Fostering Growth in a Time of Conservation
It is a time of conservation. Consumers have weathered The Great Recession and many months of adverse economic conditions by embracing frugal and well-thought-out purchase strategies. They are expected to remain firmly entrenched in efforts to stretch their budgets to the maximum for the foreseeable future. CPG marketers must stay on top of their game, too, and they must continue to build and fortify relationships with consumers—relationships that will not only help to build the bottom line today, but also serve to put their companies in a favorable position to compete even long after the economy has recovered.
Are you employing the right strategies to enhance your value proposition and to attract and retain shoppers?
This webinar provides insight into consumer response to evolving economic conditions vis-à-vis their mindset during the four predominant CPG trip missions. An intimate understanding of current and emerging trends within these trip missions will empower manufacturers and retailers to develop and execute strategies that align with overall corporate goals while simultaneously addressing the complex and changing needs of U.S. shoppers in a turbulent economic environment.
- Understand the consumer’s mindset at the time she is planning and making her CPG purchases.
- Analyze changes in trip missions by share, channel, category, income segment, and other key demographics.
- Answer the call for low-cost, high-value solutions to consumers’ grocery needs, and communicate those efforts in a targeted and highly relevant manner.
Host: Susan Viamari, Editor of Times & Trends, SymphonyIRI Group
Duration: 35 minutes