White Papers - SymphonyIRI Group

Real-World Examples of SymphonyIRI Group Solutions

7/23/2008
[PDF] Innovation in Shopper Insights

Challenges, Opportunities and Case Studies

From Category Management to Shopper Marketing: Using Segmentation to Make it Happen (July 14, 2:25 pm) presented by Valerie Walker, Vice President of IRI Shopper Insights - See how shopper segmentations can be leveraged to drive brand, category, department, and total store sales.

12/31/2006
General Mills

General Mills Improves Merchandising Capabilities and Retail Execution Leadership Positioning

General Mills utilized a variety of services and solutions from IRI to drive revenue and competitive positioning of its products.
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12/31/2006
McNeil Consumer Healthcare

McNeil Receives Total Retail View of Marketplace with IRI Solution

With the insights from IRI, McNeil is able to quickly and effectively analyze data and make decisions at the enterprise level, in such areas as brand management, trade promotion management and sales and operations planning, to improve business performance.
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11/30/2005
Courting the Consumer

Creating dynamic brands in retail and consumer goods

This paper concludes that retailers and consumer packaged goods (CPG) firms must collaborate in order to meet the rising expectations of the consumer. In the absence of collaboration, their products and marketing messages will compete with one another, diluting their impact, fuelling commoditisation, and perpetuating downward price pressure.
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White Papers & Case Studies

Real-World Examples of SymphonyIRI Group Solutions

Real-World Examples of SymphonyIRI Group Solutions