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Datasheets (alpha order)


Datasheets (alpha order)


Read about this exclusive data sharing program that provides access to 7-Eleven’s store-level point-of-sales (POS) data to produce share and benchmarking trend performance reports and empowers you to conduct productive sales review discussions with 7-Eleven buyers.
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Read this datasheet to get more detail on this service that provides you a comprehensive view of your in-store aisle competition.
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AllScan Convenience Reviews joins Convenience store tracking information with the industry-leading IRI InfoScan Reviews portfolio. The InfoScan Reviews delivers scanner-based data in relevant category definitions with a standard product hierarchy, an easy to use measure set, and an extensive list of geographies to provide you with visibility into the grocery, drug, mass merchandiser, and convenience channels, as well as a combination of those channels.
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IRI AllScan Convenience Store Tracking™ is a scanner based point-of-sale tracking service that delivers highly accurate data and unmatched business insights to help manufacturers and retailers improve category management effectiveness and retail execution across the entire convenience channel.
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Learn about IRI Assortment Drivers, a web-based deliverable that simultaneously evaluates the impact of marketing options provided to customers for every SKU on each and every other SKU among a defined set of competing products within the category.
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Product & Training Demos (alpha order)


Product & Training Demos (alpha order)


You'll examine four measure families (distribution, volumetric, pricing and merchandising) and discover how each category provides insight on product performance.
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This course introduces PlusSuite application tools, functions and features to new users. Topics covered include launching PlusSuite applications, accessing data sources, using application tools to select data for queries and build reports, and using application features to format and work with existing PlusSuite reports.
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What is panel data? How does panel data differ from point of sale data? What questions do panel data answer? These questions and more are answered in this course that explores IRI's Consumer Network and the insight panel data provides for product performance.
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Using the IRI sales equation, you'll discover how to create a top-line analysis for product performance.
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You will learn how XLeratePlus users can leverage existing expertise and benefit from the familiar Microsoft Excel environment.
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Webinar Archives (alpha order)


Webinar Archives (alpha order)


A Market Re-Defined by Budget-Strapped Consumers

The year 2008 may be gone, but it is definitely not forgotten.  It will go down in history as the year the United States entered the most significant economic recession since World War II.  This recession will last well into 2009, and possibly beyond.  Every American has felt the impact of the country’s economic battle.  Across age, income, and ethnicity breaks, consumers have been forced to make substantial changes to their everyday lives and shopping habits to stay afloat in a recessionary economy.  Changes have been broad and deep…and rapid.

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This year, SymphonyIRI Group’s New Product Pacesetters analysis of the most successful new products of 2009 will be viewed through the lens of shopper research. This longitudinal shopper perspective will identify the benefits of new products that shoppers were willing to risk their limited dollars on in the past year. Equally important is understanding which of these attributes are likely to continue to drive growth in the year to come. Webinar attendees will know what worked in 2009 and why, and what they can expect from shoppers in 2010. 
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This webinar compares consumer attitudes and behavior in 2010 trended against 2009, with the goal of establishing benchmarks to make sharper decisions in 2011.
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This webinar reveals the most successful CPG product launches of 2011 and provides insights into the secrets of their success.
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Based on SymphonyIRI Group’s annual analysis of snack foods, this webinar dissects the industry’s performance in 2010 and reveals the latest trends, up-to-date snack food sales data, and consumer insights for major snack food categories.
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White Papers & Case Studies


White Papers & Case Studies


Green Mountain Coffee Customer Success Story
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One of the world’s leading beverage companies needed deeper insights to guide business decisions – specifically around updating strategies to optimize online and offline media spending.
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ConAgra raises the bar on the level and quality of shopper insights
IRI’s Shopper Insights solution is at the heart of ConAgra’s strategy for understanding shopper segments and behavior to better collaborate with their retail customers.
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Creating dynamic brands in retail and consumer goods
This paper concludes that retailers and consumer packaged goods (CPG) firms must collaborate in order to meet the rising expectations of the consumer. In the absence of collaboration, their products and marketing messages will compete with one another, diluting their impact, fuelling commoditisation, and perpetuating downward price pressure.
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SymphonyIRI’s client, an OTC pharmaceutical manufacturer, sought to explore if discontinuation of the private label option at the drugstore chain would affect sales of the brand name drug.
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