About Bob Tomei
As president of SymphonyIRI Consumer & Shopper Insights, Robert Tomei overseas growth, development and management of the company’s Consumer & Shopper Insights business segments.
Tomei is a recognized CPG industry professional and market research veteran with 28 years of experience. He has a distinguished track record in general management, global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the United States and internationally. |
About Bob Tomei
As president of SymphonyIRI Consumer & Shopper Insights, Robert Tomei overseas growth, development and management of the company’s Consumer & Shopper Insights business segments.
Tomei is a recognized CPG industry professional and market research veteran with 28 years of experience. He has a distinguished track record in general management, global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the United States and internationally. |
Hot Topics
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Value of Ongoing Analytics - Educate clients about the value of an ongoing analytics program to increase effectiveness of reach and targeting
- Power of Digital Media Solutions - Generate solid interest and promote
awareness of digital media solutions and their ability to translate
online activity into offline actions
- ROI of Digital Marketing - Demonstrate and articulate ROI of online and
digital marketing via SymphonyIRI’s unique set of measurement solutions, and
enabling clients to tie online activity to impact offline sales
- Efficient Cross-Media Spending - Improve cross-media spending within
media planning based upon quantitative metrics among targeted consumer
segments.
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Hot Topics
-
Value of Ongoing Analytics - Educate clients about the value of an ongoing analytics program to increase effectiveness of reach and targeting
- Power of Digital Media Solutions - Generate solid interest and promote
awareness of digital media solutions and their ability to translate
online activity into offline actions
- ROI of Digital Marketing - Demonstrate and articulate ROI of online and
digital marketing via SymphonyIRI’s unique set of measurement solutions, and
enabling clients to tie online activity to impact offline sales
- Efficient Cross-Media Spending - Improve cross-media spending within
media planning based upon quantitative metrics among targeted consumer
segments.
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“CPG manufacturers and retailers must understand people’s behaviors about how they research, purchase and use products and the entire shopping experience down to a household level. Fortunately, a new generation of solutions empowers these companies with the ability to do just that.”
“CPG manufacturers and retailers must understand people’s behaviors about how they research, purchase and use products and the entire shopping experience down to a household level. Fortunately, a new generation of solutions empowers these companies with the ability to do just that.”
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Speaking and Editorial Engagements
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Speaking
- Shades of Green Study, May 2008, Fox Business Network,
- Six Degrees of Online Quality, October 2007, ESOMAR Panel Research
Writing
- “Integrating Actionable Insights into CRM,” February 2008, DM News
- “2010 Business Trends,” January 2010, Research Business Report
- “Doing One-to-One Marketing Better” December, 2010, Brandweek
Editorial
- “Will Free Shipping Lure Consumers To Shop For Toilet Paper Online?” January 2010, Wall Street Journal
- “IRI, Dynamic Logic Measure Impact of Digital Advertising on CPG Perceptions, Sales,” December 2009, Adweek,
- “ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers,” December 2009, MediaPost,
- “Ad Industry Set To Unveil Online Quality Research Initiative,” August 2007 MediaPost
- “E-Commerce Report; Can online ads increase sales of consumer goods, like soft drinks and pet food?” May 2004, New York Times
Affiliations:
- Founder of ARF Online Research Council
- Co-Chair of ARF Shopper Insights Council
- Board Member of the National Consumer Panel Company (IRI/Nielsen JV)
Speaking
- Shades of Green Study, May 2008, Fox Business Network,
- Six Degrees of Online Quality, October 2007, ESOMAR Panel Research
Writing
- “Integrating Actionable Insights into CRM,” February 2008, DM News
- “2010 Business Trends,” January 2010, Research Business Report
- “Doing One-to-One Marketing Better” December, 2010, Brandweek
Editorial
- “Will Free Shipping Lure Consumers To Shop For Toilet Paper Online?” January 2010, Wall Street Journal
- “IRI, Dynamic Logic Measure Impact of Digital Advertising on CPG Perceptions, Sales,” December 2009, Adweek,
- “ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers,” December 2009, MediaPost,
- “Ad Industry Set To Unveil Online Quality Research Initiative,” August 2007 MediaPost
- “E-Commerce Report; Can online ads increase sales of consumer goods, like soft drinks and pet food?” May 2004, New York Times
Affiliations:
- Founder of ARF Online Research Council
- Co-Chair of ARF Shopper Insights Council
- Board Member of the National Consumer Panel Company (IRI/Nielsen JV)
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