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Dr. Krishnakumar S. Davey
Managing Director, Symphony Consulting
Focus and Expertise:
- Leads Symphony Consulting, SymphonyIRI’s consulting practice
- Symphony Consulting is focused on developing innovative marketing solutions that result in sales and market share uplift for CPG manufacturers around important topics such as strategic pricing, growth & innovation, shopper marketing and channel management.
- Dr. Davey has experience in all facets of CPG marketing and sales strategy and has worked with several leading marketers leveraging a wide variety of datasets besides SymphonyIRI’s unique granular data assets.
- Focus on new product development, portfolio management, assortment, and promotion planning decisions.
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Dr. Krishnakumar S. Davey
Managing Director, Symphony Consulting
Focus and Expertise:
- Leads Symphony Consulting, SymphonyIRI’s consulting practice
- Symphony Consulting is focused on developing innovative marketing solutions that result in sales and market share uplift for CPG manufacturers around important topics such as strategic pricing, growth & innovation, shopper marketing and channel management.
- Dr. Davey has experience in all facets of CPG marketing and sales strategy and has worked with several leading marketers leveraging a wide variety of datasets besides SymphonyIRI’s unique granular data assets.
- Focus on new product development, portfolio management, assortment, and promotion planning decisions.
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About Dr. Krishnakumar S. Davey
As managing director for Symphony Consulting, Dr. Davey leads the company’s consulting practice. Symphony Consulting solves important marketing and sales problems and provides strategic insight and direction to clients.
Bringing to this role more than two decades of experience at leading consulting, media/advertising, syndicated research, and custom market research companies, Dr. Davey is focused on generating even further growth for the CPG and retail consulting practices at SymphonyIRI Group.
Dr. Davey’s work experience spans the Americas, Europe, Africa, and Asia. He has overseen several large-scale strategic marketing engagements for many of the world’s leading consumer goods and services companies during his 22 years of consulting career. He has led engagements in demand assessment and offer design, pricing, marketing spend allocation and optimization, customer profitability improvement, corporate and brand repositioning, brand portfolio optimization, sales effectiveness, channel management, new product launch, and marketing capability building.
Dr. Davey has published articles in leading journals, such as the Journal of Marketing Research, Journal of Pricing, Strategy and Management, Mercer Management Journal and McKinsey Quarterly. In addition, he has spoken at a number of industry conferences, including those of the Marketing Science Institute and the Advertising Research Foundation.
Lastly, prior to joining SymphonyIRI Group, Dr. Davey has held leadership positions at the global consultancies, Mercer/ Oliver Wyman and Mckinsey & Company as well as at WPP’s Grey Insight Partners, Knowledge Networks, AC Nielsen, and ORC. Dr. Davey holds a Ph.D. in marketing modeling from Vanderbilt University. His dissertation on choice modeling won the coveted best dissertation award in 1991.
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About Dr. Krishnakumar S. Davey
As managing director for Symphony Consulting, Dr. Davey leads the company’s consulting practice. Symphony Consulting solves important marketing and sales problems and provides strategic insight and direction to clients.
Bringing to this role more than two decades of experience at leading consulting, media/advertising, syndicated research, and custom market research companies, Dr. Davey is focused on generating even further growth for the CPG and retail consulting practices at SymphonyIRI Group.
Dr. Davey’s work experience spans the Americas, Europe, Africa, and Asia. He has overseen several large-scale strategic marketing engagements for many of the world’s leading consumer goods and services companies during his 22 years of consulting career. He has led engagements in demand assessment and offer design, pricing, marketing spend allocation and optimization, customer profitability improvement, corporate and brand repositioning, brand portfolio optimization, sales effectiveness, channel management, new product launch, and marketing capability building.
Dr. Davey has published articles in leading journals, such as the Journal of Marketing Research, Journal of Pricing, Strategy and Management, Mercer Management Journal and McKinsey Quarterly. In addition, he has spoken at a number of industry conferences, including those of the Marketing Science Institute and the Advertising Research Foundation.
Lastly, prior to joining SymphonyIRI Group, Dr. Davey has held leadership positions at the global consultancies, Mercer/ Oliver Wyman and Mckinsey & Company as well as at WPP’s Grey Insight Partners, Knowledge Networks, AC Nielsen, and ORC. Dr. Davey holds a Ph.D. in marketing modeling from Vanderbilt University. His dissertation on choice modeling won the coveted best dissertation award in 1991.
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Hot Topics
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CPG Strategic consulting: Developing and applying innovative marketing and sales solutions to to drive growth
- Strategic Insights and Foresight leveraging granular SymphonyIRI Data
assets and tools: Dr. Davey continuously provides strategic Insights
and direction for both retailers and manufacturers based on surveys and
various types of research.
- Market Performance and Brand Building: To generate more incremental sales from your marketing efforts
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Hot Topics
-
CPG Strategic consulting: Developing and applying innovative marketing and sales solutions to to drive growth
- Strategic Insights and Foresight leveraging granular SymphonyIRI Data
assets and tools: Dr. Davey continuously provides strategic Insights
and direction for both retailers and manufacturers based on surveys and
various types of research.
- Market Performance and Brand Building: To generate more incremental sales from your marketing efforts
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"Manufacturers and retailers have important new opportunities to grow their businesses by adopting approaches that place the consumer and the shopper at the center of all product, assortment, pricing, merchandising, promotion and marketing activities. To maximize the potential of these consumer and shopper-centric strategies, CPG companies must work with the most granular data, apply the most powerful analytics, generate superior insights, build an internal organization able to rapidly convert these insights to action and collaborate effectively. Symphony Consulting includes some of the CPG industry’s most innovative experts who have worked with leading CPG and retail companies worldwide to achieve breakthrough results."
"Manufacturers and retailers have important new opportunities to grow their businesses by adopting approaches that place the consumer and the shopper at the center of all product, assortment, pricing, merchandising, promotion and marketing activities. To maximize the potential of these consumer and shopper-centric strategies, CPG companies must work with the most granular data, apply the most powerful analytics, generate superior insights, build an internal organization able to rapidly convert these insights to action and collaborate effectively. Symphony Consulting includes some of the CPG industry’s most innovative experts who have worked with leading CPG and retail companies worldwide to achieve breakthrough results."
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Speaking and Editorial Engagements
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Research and Reports:
A leader in SymphonyIRI’s strategic consulting practice, Dr. Davey has published a wide range of thought pieces on a variety of topics. Among these:
- “Putting an End to AdHoc Pricing” (2006)
- “The pricing opportunity: discovering what customers actually value” (2006)
- “The New Science of Predictive Segmentation” (2006)
- “Predictive Customer Segmentation for B2B Markets” (2006)
Speaking Engagements:
Dr. Davey has spoken at a number of industry conferences. Recent presentations include:
- Advertising Research Federation – Building Customer Based Brand Equity (2001)
- Marketing Science Institute’s conference: “Marketing Metrics for the Connected Organization” (2008)
Published Insights:
Dr. Davey was quoted as an expert resource in he following articles:
- CPG Matters, “Market Watch: CPGs Facing Sales Opportunity With ‘Millennial’ Shoppers” (2010)
- Nutraceuticals World, “Health & Wellness Products Target Baby Boomers” (2010)
Research and Reports:
A leader in SymphonyIRI’s strategic consulting practice, Dr. Davey has published a wide range of thought pieces on a variety of topics. Among these:
- “Putting an End to AdHoc Pricing” (2006)
- “The pricing opportunity: discovering what customers actually value” (2006)
- “The New Science of Predictive Segmentation” (2006)
- “Predictive Customer Segmentation for B2B Markets” (2006)
Speaking Engagements:
Dr. Davey has spoken at a number of industry conferences. Recent presentations include:
- Advertising Research Federation – Building Customer Based Brand Equity (2001)
- Marketing Science Institute’s conference: “Marketing Metrics for the Connected Organization” (2008)
Published Insights:
Dr. Davey was quoted as an expert resource in he following articles:
- CPG Matters, “Market Watch: CPGs Facing Sales Opportunity With ‘Millennial’ Shoppers” (2010)
- Nutraceuticals World, “Health & Wellness Products Target Baby Boomers” (2010)
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