Susan Viamari - SymphonyIRI Group

About Susan

For more than a decade, Susan Viamari has served a crucial role in developing, implementing and communicating SymphonyIRI’s thought leadership research, bringing effective strategies and innovative solutions to the CPG and retail industries. Viamari specializes in creating sales and marketing programs that enable organizations to capitalize on existing and emerging growth trends. In August of 2008, Viamari was appointed the editor of Times & Trends, a monthly research report that provides information and insights into trends that are shaping the CPG and retail industries.

Viamari regularly leads dialogues on timely and compelling CPG issues. This includes, but is not limited to, publishing a quarterly blog on Google, moderating a monthly Times & Trends Webinar, and being frequently quoted in the Wall Street Journal, New York Times, USA Today, BusinessWeek, BrandWeek, Supermarket News, Chain Drug Review, Progressive Grocer, Marketing Daily, and AdvertisingWeek. In addition, she is published in “The New Launch Plan: 152 Tips Tactics and Trends from the Most Memorable New Products,” a book authored by Joan Schneider and Julie Hall.

Before joining SymphonyIRI, she served in several strategic planning and research roles at ADVO, Inc, where she conducted in-depth assessments of more than 15 industries. Susan holds a B.S. in Business Administration from Merrimack College in North Andover, MA, and an MBA from the University of Massachusetts at Amherst. She has also pursued studies international marketing and translation at the University of Salamanca in Salamanca, Spain.

About Susan

Hot Topics

Retail: Including grocery, drug, mass, supermarket, club, dollar, convenience, online retail
Manufacturing: Including bakery, beauty care, beer/wine/spirits, confections, edible grocery, healthcare/pharmaceutical, store brands, beverages, snack foods
Market Research: Identify critical issues/trends within the CPG industry that provide fact-based and actionable insights on existing and emerging industry trends
Strategic Decision Making: Develop in-depth analyses of retail, manufacturer, and consumer trends by integrating secondary source information, internal information and primary research, highlighting key opportunities for a deeper and more customized revenue-generating analysis, and identifying strategic growth opportunities

Hot Topics

Retail: Including grocery, drug, mass, supermarket, club, dollar, convenience, online retail
Manufacturing: Including bakery, beauty care, beer/wine/spirits, confections, edible grocery, healthcare/pharmaceutical, store brands, beverages, snack foods
Market Research: Identify critical issues/trends within the CPG industry that provide fact-based and actionable insights on existing and emerging industry trends
Strategic Decision Making: Develop in-depth analyses of retail, manufacturer, and consumer trends by integrating secondary source information, internal information and primary research, highlighting key opportunities for a deeper and more customized revenue-generating analysis, and identifying strategic growth opportunities


	“This is a time of great opportunity for CPG marketers. Those marketers armed with an intimate understanding of consumers’ most compelling needs will be able to proactively serve the marketplace in a manner that will build powerful and long lasting shopper relationships.” “This is a time of great opportunity for CPG marketers. Those marketers armed with an intimate understanding of consumers’ most compelling needs will be able to proactively serve the marketplace in a manner that will build powerful and long lasting shopper relationships.”