TIMES & TRENDS: MERCHANDISING TRENDS
Driving Consumption through Shopper Marketing
In today’s world of ongoing economic trouble and conservative purchase behaviors, the value proposition is playing a central role in the enhanced shopping experience. Merchandising is acting as a platform for communicating that value to the consumer, due in large part to the fact that many consumers are looking to CPG marketers to help them live well while staying within their budgets.
Are you fully leveraging merchandising as a tool for educating and informing the shopper of your unique value proposition?
Based upon SymphonyIRI’s latest Times & Trends report, this webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value. Consumers’ focus on maximizing the return on their CPG investment provides significant opportunity for CPG marketers. Effective merchandising will go a long way to helping marketers capitalize on that opportunity.
- Understand how consumers are scrutinizing grocery circulars, free-standing-inserts, coupons, and in-store offers to find opportunities to save money on needed products.
- Answer consumers’ quickly changing behaviors with effective and flexible merchandising programs.
- Gain insights into new marketing vehicles/tactics, and consumer response to these new tools versus traditional techniques.
Host: Susan Viamari, Editor of Times & Trends, SymphonyIRI Group
Date: Wednesday, February 15th
Time: 10:00 to 11:00 a.m. PT; 12:00 to 1:00 p.m. CT; 1:00 to 2:00 p.m. ET
Register with the form on the right of this page
TIMES & TRENDS: MERCHANDISING TRENDS
Driving Consumption through Shopper Marketing
In today’s world of ongoing economic trouble and conservative purchase behaviors, the value proposition is playing a central role in the enhanced shopping experience. Merchandising is acting as a platform for communicating that value to the consumer, due in large part to the fact that many consumers are looking to CPG marketers to help them live well while staying within their budgets.
Are you fully leveraging merchandising as a tool for educating and informing the shopper of your unique value proposition?
Based upon SymphonyIRI’s latest Times & Trends report, this webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value. Consumers’ focus on maximizing the return on their CPG investment provides significant opportunity for CPG marketers. Effective merchandising will go a long way to helping marketers capitalize on that opportunity.
- Understand how consumers are scrutinizing grocery circulars, free-standing-inserts, coupons, and in-store offers to find opportunities to save money on needed products.
- Answer consumers’ quickly changing behaviors with effective and flexible merchandising programs.
- Gain insights into new marketing vehicles/tactics, and consumer response to these new tools versus traditional techniques.
Host: Susan Viamari, Editor of Times & Trends, SymphonyIRI Group
Date: Wednesday, February 15th
Time: 10:00 to 11:00 a.m. PT; 12:00 to 1:00 p.m. CT; 1:00 to 2:00 p.m. ET
Register with the form on the right of this page