Manufacturers and retailers are still struggling to accurately understand and leverage shoppers’ increasing use of smart phones, social networking and the Internet as they plan and execute shopping trips. Meanwhile, shoppers continue to adjust their strategies through the availability of quickly evolving digital devices and applications. To build brand and banner loyalty, manufacturers and retailers must have a near household level understanding of what is on shoppers’ minds as they prepare for their shopping trips and engage effectively with them online.
Which consumers represent the greatest opportunity for online engagement and what is the best way to connect with them in the digital space?
New technologies have emerged that can provide a valuable “window” into what shoppers are thinking and planning. Based on findings from SymphonyIRI's DigitaLink Segmentation Study, this webinar will introduce five unique segments of the market that exhibit different attitudes about and usage of digital devices and media. Using case studies, we will explore how marketers can develop effective marketing activation programs for key target groups.
- Understand consumers’ differing attitudes toward digital devices and online media and how this affects their online engagement.
- Analyze and target shoppers who represent the greatest opportunities for your brands and stores.
- Implement meaningful digital marketing strategies that will win shoppers’ loyalty.
Hosts: Carl Edstrom, Principal, Survey Solutions, and Paul Lainis, Executive, Consumer & Shopper Insights, SymphonyIRI Group
Date: Tuesday, February 7th
Time: 9:00 to 10:00 a.m. PT; 11:00 to 12:00 p.m. CT; 12:00 to 1:00 p.m. ET
Register on the right of this page
Manufacturers and retailers are still struggling to accurately understand and leverage shoppers’ increasing use of smart phones, social networking and the Internet as they plan and execute shopping trips. Meanwhile, shoppers continue to adjust their strategies through the availability of quickly evolving digital devices and applications. To build brand and banner loyalty, manufacturers and retailers must have a near household level understanding of what is on shoppers’ minds as they prepare for their shopping trips and engage effectively with them online.
Which consumers represent the greatest opportunity for online engagement and what is the best way to connect with them in the digital space?
New technologies have emerged that can provide a valuable “window” into what shoppers are thinking and planning. Based on findings from SymphonyIRI's DigitaLink Segmentation Study, this webinar will introduce five unique segments of the market that exhibit different attitudes about and usage of digital devices and media. Using case studies, we will explore how marketers can develop effective marketing activation programs for key target groups.
- Understand consumers’ differing attitudes toward digital devices and online media and how this affects their online engagement.
- Analyze and target shoppers who represent the greatest opportunities for your brands and stores.
- Implement meaningful digital marketing strategies that will win shoppers’ loyalty.
Hosts: Carl Edstrom, Principal, Survey Solutions, and Paul Lainis, Executive, Consumer & Shopper Insights, SymphonyIRI Group
Date: Tuesday, February 7th
Time: 9:00 to 10:00 a.m. PT; 11:00 to 12:00 p.m. CT; 12:00 to 1:00 p.m. ET
Register on the right of this page