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POPAI University Masters Program

November 8 - 9, 2012

Location: Chicago, IL - The Summit Executive Center

Description: The POPAI University Masters Program is an intensive curriculum designed to help you advance your education and build a community of colleagues to call upon as a lifetime resource. In addition to increasing your knowledge of the in-store and shopper marketing industry, the POPAI University Masters Program provides a fast track for earning the Marketing at Retail Certification (MaRC) designation.

IRI Speaker: Staci Covkin, Principal, Consumer & Shopper Marketing Group

Session Timing:  Thursday, November 8, 11:00 - 11:45 a.m.

Session Description: Hispanic Shopper Insights - What’s the best way to reach the Hispanic consumer? Consider throwing out that TV budget and focusing on in-store media instead. Join us for a session that will help provide a broad overview of the U.S. Hispanic market, trends, insights and observations as they pertain to Hispanic Shopper Marketing behaviors.

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