Events & Webinars

One of the largest, most powerful consumer segments in history is re-evaluating where they shop and what they buy. Two major events are driving changes in purchase and shopping behavior across prescription, over-the-counter and consumer packaged goods (CPG) categories among consumers aged 55 and older: Roughly 31 million pre-seniors, now aged 55-64, will turn 65 during the next decade, and 33 million seniors, aged 65 and older, have gained prescription insurance through Medicare Part D.

This session highlights opportunities for CPG and healthcare manufacturers and retailers to protect and grow their business within this critical and rapidly growing segment as consumers aged 55 and older progress through these transitions.

Length: 60 minutes

Listen to Podcast

View Webinar

In this session you will learn about IRI Drivers on Demand™ - a web-based reporting system from IRI and Marketing Analytics, Inc. (MAI) that explains period-to-period sales fluctuations by combining syndicated sales tracking data with the explanatory power of the IRI Drivers™ modeling platform.

Frequent and ongoing updates ensure you always have current, actionable category sales response data at your fingertips. Model-based explanations of sales trends allow for quick responses to aggressive competitive behavior and give sales and marketing teams the ability to make informed pricing, promotion and marketing decisions immediately.

Length: 60 minutes