Upcoming Events & Webinars
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May 8 – 10, 2012
NCA Sweets & Snacks Expo
The Sweets & Snacks Expo®, sponsored by the National Confectioners Association, is among the largest confectionery, cookie and snack shows, and the only show featuring attendance from every major trade channel.
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May 22 - 23, 2012
The Beverage Forum
At the only all beverage executive conference, global industry leaders will give their take on the current and future status of the global beverage marketplace.
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June 11 – 12, 2012
AM 7.0
The ARF Audience Measurement event, AM 7.0, will provide new research solutions to the measurement crisis.
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June 23 – 26, 2012
NACDS Marketplace
The NACDS Marketplace offers the industry leaders from Drug, Food, Mass and Specialty Retail an unparalleled opportunity to do business. Be sure to visit SymphonyIRI in the exhibit hall!
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August 25 – 28, 2012
GMA Executive Conference
For more than 100 years, the GMA Executive Conference has brought senior leaders from food, beverage and consumer product retailers and manufacturers together in the spirit of collaboration and camaraderie.
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Webinar Archives
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During this webinar, you will learn best-in-class strategies to successfully implement marketing analytics programs. Join expert Doug Brooks as he shares best practices and lessons learned through years of experience working with numerous companies to develop such programs. You will also be alerted to key watch-outs and potential barriers to success in your own organization. Through impactful, real-world case examples, you will gain a roadmap to success that has been tested across industries to ensure success at your own organization.
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The road to healthy living is paved with good intentions, but it is not
always smooth or easy. The nation has made progress, but, not
surprisingly, the move toward healthier living has been slow. CPG
marketers are actively participating in the drive to make America
healthier. Over the past several years, the industry has heavily
invested in new technologies and new ingredients which have opened the
door to a whole new world of better-for-you and functional CPG
products. Efforts go beyond new product development. Health and
wellness marketing and educational programs have become pervasive in
the world of CPG. These programs are effectively stimulating demand by
making healthy eating easy, affordable and accessible. But, significant
upward potential remains.
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Based on the latest Times & Trends report, this webinar provides
insight into the mind of the new CPG consumer within the roles of
shopper, buyer and end-user. Consumer decision making is indeed
complex, and this session will dissect the process from the recognition
of a need all the way through post-purchase evaluation. No doubt,
consumer packaged goods is a whole new ballgame today, centered on the
consumer. CPG marketers with an intimate understanding of how the
consumer is wired and a deft ability to market to the new consumer will
win the game in the long run.
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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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In this webinar, Thom Blischok explores the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
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