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In the News


Alliance will offer intelligence, insights on Rx-to-OTC switches, innovation, more
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Consumer Goods Technology
This edition of CGT's Review & Outlook Report features over 100 influencers and leaders in the consumer goods industry that are laying the groundwork today for greater success tomorrow, and well beyond.
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Huffington Post
Target executives are betting on young Hispanic adults to help shore up the company's future.
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Media Post
Big Data is getting even bigger, thanks to a series of deals for data integration between major marketing research and analytics firms. The latest brings together Kantar Shopcom, a division of Kantar Retail, with IRI.
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Food Business News
The goal is to help IRI’s customers stay ahead of the trends that are shaping and, in many cases, reshaping the market for consumer packaged goods.
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CEW
IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.

CIO Review
The Navigator for Enterprise Solutions

10/16/2014
Retail's new normal
Marketplace
IRI was featured on National Public Radio’s Marketplace show last night! Susan Viamari, our editor of Thought Leadership, was interviewed for a segment called “Retail’s New Normal.”
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Drug Store News
With declines in household incomes, a growing trend toward self-care among consumers, a changing demographic landscape and a greater emphasis on digital, the retail environment is undergoing significant change, but that change is spelling opportunities for smaller companies, according to Bob Sanders, EVP healthcare practice leader at IRI.
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10/6/2014
Ready, Set, Spend?
Consumer Reports
America is shopping again - but how, have our habits changed. See the surprises in this Consumer Reports exclusive.

Packaging Digest
If you produce consumer packaged goods, stop reading this right now and download this report.
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Chain Drug Review
IRI has unveiled a partnership that enables consumer packaged goods companies and retailers to target likely purchasers of their products across all channels and media

Retail Leader
One in six Americans, 53 million people, is Hispanic. The Hispanic population in the United States has grown 43 percent since 2000, and rapid growth will continue. Simultaneously, spending by these shoppers has increased 207 percent since 2000 and purchasing power will total $1.3 trillion by 2015 and continue to grow dramatically over the next five to 10 years as the younger Hispanic population enters prime earning age. For retailers looking to protect and grow share among this valuable market, the time to act is now.
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The Boston Globe
The six-week spectacle at Market Basket accomplished what a marketing guru with a multimillion-dollar budget could only dream of: reaching thousands of potential new consumers with a seemingly endless stream of authentic testimonials, including unprompted gushing from loyal customers about the chain’s low prices and friendly culture.
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Progressive Grocer
As the industry approaches a "digital tipping point," a landmark report commissioned by the Grocery Manufacturers Association (GMA) highlights the benefits and most advantageous positioning strategies for CPG companies' digital and e-commerce success.
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Drug Store News
The search for value continues, but it doesn’t always mean cheap. It means “make my life better.” And when it comes to the $45 billion beauty market, the opportunities are aplenty.
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Store Brands
By identifying the "white space" within categories and responding accordingly, retailers could help ensure continued growth on the private brand front.

NPR
Susan Viamari, IRI's editor of Thought Leadership, was interviewed for a segment called “Why isn’t the American consumer spending?”
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Retail Leader
Unprecedented size, growth and buying power make the mature market critically important for CPG companies, according to IRI's Times & Trends report Boomers & Seniors: Carving Out Growth in Mature Markets.
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Store Brands
U.S. baby boomers/seniors spent more than $200 billion across shopping channels in the last year alone, accounting for more than 50 percent of consumer packaged goods (CPG) spending, according to Information Resources Inc. (IRI), a Chicago-based market research firm.
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Other IRI News

 IRI created the broad-based, high-level forum to examine the latest innovative strategies and the newest technologies and analytic tools to fuel bottom-line growth in today’s CPG marketplace.


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In their presentation, “New Shopper Journey: Creating a New Shopper-Centric Road Map for Growth in a Changing World,” IRI’s Bob Tomei and Donna Wydra will paint a picture of the new path to purchase, based on IRI’s exhaustive research into the multiple online and offline influences that impact shoppers every day as they conduct research, travel to the store, make purchases and use products in their homes. 


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Day One Keynote Speakers Include Executives from Frito-Lay North America, Starbucks and Tyson Foods

IRI’s 2015 Summit is a world-class conference to help senior executives at manufacturers and retailers find growth in CPG.


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 In this keynote presentation, “Don’t Freeze Out the Boomers!,” IRI’s Larry Levin and Sandy Krueger will explore the ways in which baby boomers continue to impact today’s shopping environment. 


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Appel Brings “Energy and Innovation” to The ARF’s Mission of Showcasing New Solutions and the Innovation Leaders That Evangelize Them

The Advertising Research Foundation (The ARF) has named Information Resources, Inc. ™ (IRI™) President and Chief Executive Officer Andrew Appel to its board of directors for a three-year term. 


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