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MediaPost
How does online marketing translate to in-store purchases? Well, for CPG brands, new research shows that online targeting results in an 18% in-store sales lift versus non-targeted shoppers.
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Convenience Store News
SymphonyIRI Group released its "2011 New Product Pacesetters" report, designed to highlight the most successful food and beverage and non-food consumer packaged goods (CPG) brands.
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Baking Business
Thomas’ Bagel Thins from Bimbo Bakeries USA and Kellogg’s Special K Cracker Chips were among the top 10 New Product Pacesetters for 2011, according to SymphonyIRI Group.
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Retail Wire
Based on SymphonyIRI's assessment of the most successful food and beverage launches of 2011, there's opportunity available for manufacturers bringing pizzazz to the daily diet. The food and beverage "New Product Pacesetters" of 2011 pleased shoppers with restaurant and gourmet quality, and they made snacking more fun with new textures and exciting flavor combinations.
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Super Market News
Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of any new product in 2011 with $296 million in year-one sales across food, drug and mass channels excluding Wal-Mart, according to SymphonyIRI Group, making it one of the top five new product introductions of all time.
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Food Business News
Capitalizing on the trend of consumers wanting restaurant-inspired foods at home, the P.F. Chang’s Home Menu products from Unilever topped the list of 2011 New Product Pacesetters from SymphonyIRI Group.
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Happi
SymphonyIRI Group announced today the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its 2011 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
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Drug Store News
Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report released Tuesday afternoon.
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Chicago Tribune
P.F. Chang's, Kraft, and a variety of K-Cup products led the industry in new product introductions during 2011, according to SymphonyIRI data released Tuesday.
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Chicago Tribune
Last year, Greek yogurt accounted for 20 percent of total yogurt sales, according to market researcher SymphonyIRI, and 15 percent of volume sales.
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Beverage Industry
Based on a detailed analysis of past recoveries, Chicago-based SymphonyIRI predicts several years of 3 percent volume growth once consumer expectations have stabilized.
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Supermarket News
SymphonyIRI recently released its Q4 2011 MarketPulse quarterly research, which analyzes these shopper attitudes and behaviors regarding the economy and economic effects on their personal financial situation, lifestyle and shopping habits.
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Quirks
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
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Retail Leader
In a concerted effort to control spending at a time of higher food and fuel prices, consumers are adjusting their shopping trip missions and weeding out non-essential purchases.
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Retail Leader
Against a backdrop of stagnant wages and high unemployment, consumers increasingly are clipping coupons and scouring store circulars as they write up their grocery lists before heading to the supermarket, according to SymphonyIRI Group’s latest MarketPulse Survey findings.
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Progressive Grocer
Americans showed a more optimistic outlook about the economy during the fourth quarter of 2011, according to a report based on the latest MarketPulse survey from Chicago-based SymphonyIRI Group.
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CNBC
When it comes to shopping, the wealthy are just as interested in clipping coupons, hunting down deals, and keeping spending in check with shopping lists as less affluent consumers, according to the findings of a recent survey by SymphonyIRI.
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Drug Store News
Latest findings of fourth quarter 2011 MarketPulse survey revealed
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eMarketer
Price-conscious consumers do more online research, download coupons and compare prices in-store via smartphones
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Chicago Tribune
Upscale grocers are thriving as higher-income families return to old buying habits and the middle class splurges on premium produce, while grocery giants like Jewel and Dominick's have been closing some stores and feeling increasing pressure on margins
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