News & Events

In the News

Washington Post
Milk alternatives control just eight percent of overall milk sales in the United States, but for the past few years, they’ve represented the fastest-growing part of the dairy market.
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The Tan Sheet
More flavors and package redesigns briefly grab consumers’ attention, but innovative and truly new product launches that address their needs will accelerate OTC industry sales growth, which has held steady at 3% annually since 2010, an IRI Worldwide marketing insider says.

Brace yourselves beer drinkers: The summer of 2014 is shaping up for shandy-monium.
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Beverage industry
Sales of unaged corn whiskey increase triple digits
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IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”
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Progressive Grocer
“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2014 Summit demonstrates that collaboration is hard at work much further up the industry food chain.
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Bakery and Snacks
Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.
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Advertising Age
IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore
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Candy and Snack Today
Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

Research Business Report
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual RBR Predictions Issue betting on what they think will happen? That’s hard to say, but only because of how explosive and unpredictable change has been.

Pharma & MedTech Business Intelligence
More than half of the top-selling self-care brands in the U.S. are OTC drugs that were switched from Rx, according to IRI data.

Pharma & MedTech Business Intelligence
To fully capitalize on potential sales, Rx-to-OTC switch sponsors must plan marketing strategies years before a switch is proposed and continue for years after launch, IRI data shows. Other factors include working with managed care, product differentiation, pricing and consumer satisfaction.

Supermarket News
Retailers need to focus on value to maintain their share of decreasing consumer spending, said Susan Viamari, editor of IRI's Times & Trends report.
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Beverage Industry
Larry Levin, general manager and executive vice president of consumer insights and thought leadership at Chicago-based Information Resources Inc., sits down with Beverage Industry Editor Jessica Jacobsen to offer insights into the trends impacting the consumer beverage market.
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Wall St. Journal
For years, investment bankers have beaten a path to the door of Ferrero SpA—the Italian maker of Tic Tacs, hazelnut spread Nutella, and Kinder chocolate eggs—dangling proposals to take the company public or sell out to a bigger rival.
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Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace.
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Retail Leader
Today’s shoppers have become much more adept at finding value.

Private Label Store Brands
With half of millennials planning to increase their purchase of private label products in the coming year, catering to this generation could significantly boost store brand revenue now and in the future.
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SupplySide R&D Insights
To give the CPG industry a clearer picture of natural/organic/eco-friendly shoppers, Information Resources Inc. (IRI) and SPINS created SPINS NaturaLink, a study that segments the U.S. population into seven groups based on: lifestyle, demographics, organic/natural product purchase history, and attitudes toward organic/natural products.
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Economic Dodgeball
Government shutdown, debt ceiling crisis affecting consumer financial views, says IRI
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Other IRI News

In her presentation: “The State of Snacking: Insights into Behaviors, Trends and Opportunities,” Lyons Wyatt will present the latest consumer insights research on snacking behaviors, macro-trends as well as the increased consumer quest for nutritious and healthier snack products. 

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Demographic Trends and Protein-Food Inflation Create Growth Opportunities, According to Third Annual CPG Growth Leader Study by BCG and IRI
As growth picked up moderately in the U.S. consumer packaged goods (CPG) industry in 2014, small- and medium-size companies continued clawing away market share from their larger competitors, a trend that has been at work for the last several years, according to a new study by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI). 
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In this business session, “Market Performance Data: What’s In? What’s Out?” IRI’s Piyush Chaudhari and Robert Sanders will evaluate the success of over-the-counter (OTC) and dietary supplements in terms of market performance in the United States and abroad.
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Kantar Shopcom and IRI combine assets to create the most complete view of the CPG data landscape (purchase, panel, transaction and causal data), covering 95 percent of total U.S. CPG spending
Kantar Shopcom, analytics and insights division of Kantar Retail, today announced that it will partner with IRI. 
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 IRI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during the past year in his presentation, “U.S. Craft Beer Market Review,” during the Brewers Association Power Hour interactive teleconference. 
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