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In the News

June 2013
Dannon Oikos, Allegra and Bud Light Platinum topped the list of most successful consumer packaged goods brands of 2012, says a report from Information Resources, Inc. (IRI).
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CPG Matters
The executive, who has been dubbed the “Corn Queen,” sees potential for growth in the “tails” or extreme ends of the market where she is focused on capturing “pockets of demand.” Her methods are often unconventional and creative, but they represent Frito-Lay’s new marketing approach in what she calls the volatile world of today and tomorrow.
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Retail Leader
Despite signs of an economic recovery, shoppers remain cautious and frugal, relying heavily on value to decide which channels to shop, according to IRI’s “2012 CPG Year in Review: Finding the New Normal.”

Food Navigator USA
Does size matter? Yes, but bigger does not necessarily mean better if you’re in the US consumer packaged goods (CPG) industry, according to a new analysis from Boston Consulting Group and IRI.


Brands can no longer bide their time, fending off store-brand options while waiting and hoping for consumers' wallets to fatten. About 40% of the U.S. population is still downtrodden, concerned or otherwise worried about their financial futures, according to IRI research.
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CEW Beauty Insider

Keeping fragrances under lock and key could very well contribute to the 4.4% decline in mass market fragrance sales in 2012. Sales fell to $995 million–the first time in several years mass fragrance volume didn’t exceed the $1 billion mark.


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BakeryAndSnacks.com

Snack firms must battle with frugal consumers, expanded competition and the challenge to remain innovative, exciting and healthy, a leading sector analyst says.


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Advertising Age

Subpremium Suds Like Busch, Keystone Light Yield 'Fast Nickels,' But Advertising More-Expensive Brews Brings in "Slow Dimes'


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Research Business Report

CPG and retail growth in 2013 will be based on the ability to identify, meet and exceed these definitions of value. Integration, socialization and quantification represent three critical trends CPG and retail leaders must “get right” to succeed in the coming year.



Retailing Today

IRI has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data.


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Retail Leader
As healthful eating becomes a priority among mainstream consumers, the opportunity for food and beverage products that claim nutritional benefits is promising—provided CPG manufacturers and retailers invest in consumer education.

2/22/2013
Yogurt Boom
CSP
‘Greek’ phenomenon achieving pacesetter status
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Time
While outposts like Portland, Oregon and Boulder, Colorado have long been at the epicenter of America’s artisanal ale awakening, New York is only now hitting its stride in both production and consumption of craft beer.
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Drug Store News

Special guest keynote speaker Larry Levin, IRI’s general manager and VP global insights, presented research from a recent study, “Channel Migration and How to Win Today’s Shopper in Today’s Turbulent Economy.”



Private Label Store Brands
Understanding the needs of male shoppers is simpler than it might seem.
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Retail Leader
Though they remain important to retailers, private label products’ share growth appears to have hit a glass ceiling in the United States.

EMarketer
Millennials’ grocery shopping habits are a mixed bag. The weekly stock-up shopping trip is falling by the wayside as young adult consumers mix trips to farmers’ markets and specialty food stores with grocery buys at mass retailers, drug stores and, increasingly, online retailers.

Retail Leader
Still wary of a faltering economy, shoppers are changing where and how often they purchase their household goods.

CSP

This cautious optimism is a principal finding of IRI's second-annual EconoLink survey, "Economic Shopper Segmentation: A Look into How Shoppers Are Changing Their Behaviors in Today's Economic Environment."


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California Grocers Association - California Grocer, Issue 5, 2012
It’s not so much about how the economy is affecting consumer spending as it is how it affects the ways consumers get ready to spend.

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Other IRI News
Overall Shopper Sentiment Surged in 2014, but Was Largely Flat in Q4 2014 Compared with Q3 2014
The latest  IRI MarketPulse™ survey released today found that even though shopper sentiment remained nearly flat during Q4 2014, it still maintained an overall upward trend for the year.
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The explosion of online advertising has driven a wave of expanded interest in accurate, effective measurement. As critical as measuring sales and market share uplift is, the ultimate metric is return on investment. During their panel discussion, “Measuring ROI: How, When and Why?” this highly experienced group will discuss the merits of different types of ROI measurement, including marketing mix modeling, attribution and single source.
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Offers Broad Experience in Operations, Technology and Strategy Development
Information Resources, Inc. (IRI) announced today that Michael Rosenthal has joined the company as executive vice president of Global Operations. Rosenthal is a member of the executive leadership team and reports to Andrew Appel, president and chief executive officer, IRI.
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National Brands Showing Momentum in Drug Stores; Private Label Standing Out in Mass/Super Channel
 The latest IRI Times & Trends report, “Private Label and National Brands: Dialing In on Core Shoppers,” takes a look at how CPG marketers can drive growth by making the shopper journey more simple, convenient and affordable.
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During their panel, Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience,” Gupta, Clarke, Hetzel, Huang, Ivins, Lawson and White will examine the ways in which our ability to generate and understand data about how the television audience is expanding and evolving.
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