Press Releases - SymphonyIRI Group

Archives (2005 to current)

1/31/2012
SymphonyIRI DigitaLink™ Offers New Perspectives into Consumer Consumption of Digital Media and Segmented Demographics for Engagement

“Show Me the Money” and “Digitize Me!” Segments Provide Best Short-Term Opportunities for CPG Manufacturers and Retailers Seeking to Expand Online Strategies

To provide new insights into how quickly consumers are embracing digital media, which demographic groups are most interested in near-term engagement, and what strategies to utilize to best engage these audiences, SymphonyIRI has released its new segmentation solution, DigitaLink™.
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1/25/2012
SymphonyIRI Group partners with mySupermarket to deliver a new generation of real-time Shopper Insights to the UK FMCG industry

A new partnership between SymphonyIRI Group, a global leader in Fast Moving Consumer Goods insight, analytics and technology and mySupermarket, the UK’s only independent online grocery shopping site with 2 million unique users, will provide the first detailed multi channel view of shoppers’ behaviour in the UK - both online and in store.
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1/19/2012
SymphonyIRI Announces New Board of Directors

SymphonyIRI Group, a global leader in innovative solutions and services for consumer, retail and healthcare companies, announced today its new board of directors.
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1/17/2012
Shoppers Demonstrate Rays of Optimism Amid Continued Focus on Frugality, New SymphonyIRI MarketPulse™ Survey Reports

After a Significant Negative Shift during Q2 and Q3, Shopper Sentiment Turns More Positive in Q4

Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group’s latest MarketPulse™ survey, released today.
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12/14/2011
SymphonyIRI Report Examines Shopping Trip Mission Trends

Times & Trends Report Finds Pantry Stock-Up and Quick Trips Account for Two-Thirds of CPG Trips and Dollar Sales

In its latest Times & Trends report, “The CPG Basket: Fostering Growth in a Time of Conservation,” SymphonyIRI examines the current and emerging trends of the four predominant trip missions—quick trip, special purpose, fill-in and pantry stock-up—that CPG marketers can leverage to provide the low-cost, high-value solutions needed by today’s cash-strapped consumers.
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11/21/2011
SymphonyIRI and Independent Research Firm Featured Guests for Visible Technologies Webinar; Experts to Share Best Practices on Creating, Leveraging and Measuring One-to-One Social Media Dialogues

During the Webinar, entitled “The Roadmap from Social Listening to Integrated Social Intelligence,” guest speakers from SymphonyIRI and Forrester will join Visible Technologies to discuss strategies for segmenting digital consumers, so marketers can identify more high-opportunity shoppers.
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11/15/2011
Shoppers Redouble Frugal Practices in Prolonged Down Economy, SymphonyIRI Times & Trends Special Report Reveals; “Conservatism” Is the Pervasive Shopper Attitude

Downturn Shoppers Increase Conservative Practices, Including Eating In, Extending the Life of Products and Utilizing the Internet to Find the Best Deals

A new SymphonyIRI Times & Trends Special Report, “The Downturn Shopper: Buckled in for a Wild and Crazy Ride,” was released this week, highlighting these behaviors and offering recommendations to CPG and retailer decision makers.
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11/14/2011
SymphonyIRI EconoLink™ Offers CPG and Retailer Decision Makers New Insights into How Today’s Challenging Economic Conditions Are Impacting Consumer and Shopper Behavior

New Modeling Solution Leverages SymphonyIRI Consumer Network Panel, MarketPulse™ Research and Analytics Capabilities

In an economy where CPG and retailer decision makers alike are continuously searching for new insights into the attitudes and behaviors of shoppers, SymphonyIRI today announced the availability of its new segmentation solution, EconoLink™.
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11/1/2011
SymphonyIRI to Offer Insights on Shoppers’ Use of Digital Media Platforms and Outline New Marketing Opportunities at 2011 Inmar Promotions Forum

Robert I. Tomei to Introduce New Shopper Segmentation Results and Focus on Specific Groups of High-Value Shoppers

How manufacturers and retailers can better understand and leverage shoppers’ increasing use of smart phones, social networking and the Internet to plan and implement their shopping strategies remains a difficult and complex question. SymphonyIRI’s shopper marketing expert, Robert I. Tomei, will present a unique shopper segmentation approach that focuses on these new technologies and will also examine two specific groups of shoppers that provide the strongest opportunities in his presentation, “Digital Media Shopper Segmentation.”
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10/26/2011
SymphonyIRI to Offer Insights on the Power of Scanner Data for the Retail Consumer Packaged Goods Industry

SymphonyIRI’s J.P. Beauchamp to Outline How Hispanic and Multicultural Marketers Can Benefit from High-Speed Granular Data

J .P. Beauchamp will be a featured speaker at the 8th Annual New American Mainstream Business Summit and will provide insights on the benefits of scanner data for the Hispanic and multicultural markets in his presentation, “Retail Packaged Goods and the Power of Scanner Data.”

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