CHICAGO – March 1, 2006 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, today announced that Diageo North America, the world’s leading spirits, wine and beer company, has implemented a Planning Management solution leveraging the IRI Business Performance Management (BPM) solutions platform. The solution provides the company with a consistent approach across its U.S. market to improve overall planning capabilities.
The BPM Solution from IRI provides a unique framework for all phases of planning, performance analysis, and rapid decision making required to improve brand management, trade promotion, and sales and operations.
“The BPM solution will help us manage operations and increase our competitiveness,” said Edith Weber, vice president of Commercial Information Systems for Diageo North America. “IRI executed the program within a short time period to meet our business challenges.”
The Performance Management solution captures information in a central repository for all of Diageo’s brands and analyzes it at the market and brand levels for better visibility and process control.
“It is rewarding to see the leading spirits, wine and beer company benefiting from our BPM capabilities,” said IRI Client Solutions President David Shanker. “The BPM solution provides a faster and more efficient approach for Diageo’s market and brand planning needs.”
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.