CHICAGO – Oct. 10, 2006 – Information Resources Inc. (IRI), the leading global provider of enterprise market solutions for the CPG, retail and healthcare industries, announced today that Eau Claire, Wis. is celebrating its 25th anniversary as an IRI BehaviorScan® and Shoppers’ Hotline market with a reception at Fischers’ on the Green, located at 2333 Hillcrest Parkway in Altoona, Wis., on Oct. 12 from 11 a.m. to 1:30 p.m. A brief presentation at 11:45 a.m. will recap the history of the market and provide a glimpse into future consumer research plans.
IRI BehaviorScan is a patented in-market testing service that enables companies to assess their new product launches with full marketing plans in smaller, manageable markets, such as Eau Claire. Nearly 5,000 households are dedicated to tracking their purchases and completing surveys about their purchasing habits in the Eau Claire market.
Stacy Wick, who has been participating in the Eau Claire market for eight years, said, “It’s been exciting to be a part of the market, because I let companies know exactly how a typical American family with two adults and two children spends its money. BehaviorScan and Shoppers’ Hotline tracks where I buy, what I buy and how much I spend.”
In addition to the Eau Claire test market, there are also IRI BehaviorScan markets in Cedar Rapids, Iowa; Pittsfield, Mass.; and Grand Junction, Colo. Testing in these markets provides an accurate estimate of a new product’s year-one sales potential and evaluates the effectiveness of each marketing mix element in driving trial and repeat purchasing. Companies can also test TV ads, targeted direct mailings and newspaper ads in these select markets before introducing these advertisements nationally.
“BehaviorScan is the gold standard of in-market testing,” said Sunil Garga, president, IRI Business and Consumer Insights. “With more than half of new products failing every year, companies can no longer take substantial risks on new products. During the past 25 years, our market in Eau Claire has played an integral role in literally shaping what new products end up on retailer’s shelves across the country.”
For more information about the Eau Claire BehaviorScan reception, please contact Tim Walters:
Email: tim.walters@infores.com
Phone: 715-836-8046
Complete information on IRI BehaviorScan is available by visiting: http://us.infores.com/page/manufacturers/consumer_understanding/behavior_scan_test.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services for the consumer packaged goods (CPG), retail, and healthcare industries, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the industries it serves, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.