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Founder
Mike's Hard Lemonade
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3/23/2010
SymphonyIRI Group Announces Enhanced, Holistic Shopper Marketing Initiative and Solutions Portfolio Designed to Improve Shopper Experience and Drive Business Growth
Next Generation Approach Leverages New Shopper Centric Platforms, Analytical Expertise and Consulting to Secure Better Insights and Drive Manufacturer and Retailer Revenue and Growth
San Antonio, Texas, March 23, 2010 – SymphonyIRI Group, Inc. (“SymphonyIRI”) announced today an enhanced and holistic shopper marketing initiative, created to accelerate the collaboration between manufacturers and retailers to drive top-line revenue through improved results across the entire shopper experience, from initial shopper segmentation and targeting to enhanced execution at retail. The company, formerly named Information Resources, Inc. (“IRI”), is the world’s leading innovation partner that enables consumer packaged goods (CPG), retail and healthcare companies to create and maximize new market opportunities. SymphonyIRI made this announcement on the opening day of its "Summit 2010: Reinventing CPG and Retail Conference," being held at the J.W. Marriott San Antonio Hill Country.
“CPG retailer and manufacturer marketers have a new, augmented ability to identify and monetize new market opportunities with SymphonyIRI’s shopper marketing initiative, designed to generate insights-driven, shopper-centric strategies,” said SymphonyIRI Consumer & Shopper Insights President Robert (Bob) I. Tomei. “The integration of SymphonyIRI analytical expertise, predictive modeling with both new and existing information about shoppers, and technologies creates unparalleled opportunities to identify shopper preferences down to the household level. It also enables these companies to execute on strategies to impact the buying decision process, a process that begins at home with consumers and extends into the store as they transform into shoppers.”
SymphonyIRI formed the new shopper marketing initiative recognizing the critical need for CPG companies to reinforce brand and store equity throughout the entire shopper experience, from the time shoppers research products at home, as they plan their trip, and once they are in the store. As online marketing has become increasingly mainstream, and social media has grown to be an important information source, shoppers are bombarded by more and more advertising and promotional messages at home. These messages also continue to proliferate in the store. In addition, the sheer number of product choices has grown, exacerbating the ability of CPG manufacturers and retailers to create and maintain consumer and shopper loyalty.
SymphonyIRI’s new shopper marketing initiative is supported by five core focus areas:
- Consumer Network (panel) consisting of more than 85,000 U.S. households that actively participate in a longitudinal consumer panel, which collects actual purchase information about categories, brands and individual items across virtually all CPG trade class channels and individual retailers
- Target Advantage™, also announced today at SymphonyIRI’s Summit conference, is a collaborative, Web-based solution developed to help CPG manufacturers and retailers significantly enhance the ability to directly reach their most value shoppers through advanced segmentation and targeting capabilities
- ShopperVoice™ supplements traditional consumer purchase panel information by providing the ability to create a custom online shopper forum allowing for real-time interaction with shoppers, exposing them to new products, promotional and merchandising ideas as well as exploring shoppers’ needs, motivations and opportunities
- ShopperLink™ is a shopper-based solution that links traditional attitudinal survey results with other data sources, such as consumer purchase panels and retailer frequent shopper data, in order to scorecard how well marketers are doing against their key shopper segments and track their performance over time
- Advisory Services - Analytical expertise is provided by seasoned SymphonyIRI subject matter experts, who guide strategy development and customization of the shopper-centric strategy and execution plans throughout the entire engagement, ensuring results align with the company’s specific needs. Areas where SymphonyIRI advisors possess special expertise include comprehensive planning, multiple levels of segmentation, predictive modeling and shopper intelligence, as well as optimization across all areas of the business, including acquisition, growth, retention, promotion, media mix, new product, pricing, assortment and promotion.
SymphonyIRI enables CPG companies to better understand shopper attitudes, literally down to the household level, identify new and optimal market opportunities, shape and hone equity messages, and continuously reinforce these messages throughout the entire shopping experience.
About SymphonyIRI Group
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
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SymphonyIRI Group Contacts:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862 |
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Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
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