What SymphonyIRI Group Customers Are Saying
"At Dr. Oetker, we believe that quality is the best recipe. It is our belief that recent developments within SymphonyIRI Group have served to improve both the quality of data and the quality of providing this data. As a relatively new business to the U.K., Dr. Oetker was looking for a data solution that provided accurate, impactful and relevant insights but, more importantly, would deliver a proactive approach to the relationship. "
Peter Franks
Managing Director
Dr. Oetker
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3/23/2010
SymphonyIRI Unveils Target Advantage™, a Next Generation Solution to Optimize Shopper Segmentation and Targeting
Target Advantage Integrates Best-in-Class Targeting Capabilities with Flexible, Geo-spatial Mapping as well as Household and Retailer-level Information to Provide Improved Consumer/Shopper Insights and Marketing ROI
San Antonio, Texas, March 23, 2010 – SymphonyIRI Group, Inc., formerly named Information Resources, Inc. (“IRI”), today announced the launch of Target Advantage™. Developed in partnership with industry leaders Acxiom® Corporation and SRC, and brought to market by SymphonyIRI, the Target Advantage solution represents the first phase in a new generation of shopper segmentation and targeting solutions designed to provide more actionable insights to drive improved marketing effectiveness down to the individual household and retailer level. SymphonyIRI, the world’s leading innovation partner that enables consumer packaged goods (CPG), retail and healthcare companies to create and maximize new market opportunities, made this announcement on the opening day of its "Summit 2010: Reinventing CPG and Retail Conference," being held at the J.W. Marriott San Antonio Hill Country.
“CPG leaders are reconnecting with shoppers directly and can no longer rely on mass media and standardized products that are not customized to the needs of discrete shopper groups,” said SymphonyIRI Consumer & Shopper Insights President Robert (Bob) I. Tomei. “Marketers that can successfully re-establish that connection with shoppers down to the household level will win. Target Advantage is the first of a new generation of solutions to help manufacturers and retailers get there.”
Target Advantage is a collaborative, Web-based solution that enables CPG manufacturers and retailers to significantly enhance their ability to directly reach their most valued shoppers through advanced segmentation, modeling and targeting capabilities.
Marketers can now target more effectively through predictive attribute modeling versus geo-demographic targeting, identify stronger linkages through historical purchase and forward-looking information and quantify market opportunities based on actual demand versus fulfillment.
The solution integrates best-in-class behavioral, attitudinal, and psychographic data from multiple sources and applies powerful, predictive automated analytics to generate higher-quality insights in a matter of minutes. Further, the solution integrates a full array of marketing media data, including national and local print, radio, television viewership and online activity, along with shopping habits and purchase behavior to deliver a unified view of marketing activities and subsequent impact. Specifically, Target Advantage combines SymphonyIRI’s Consumer Network™ (panel)-based consumer and shopper insight and InfoScan® point-of-sale (POS) sales data with Acxiom’s InfoBase-X® database of more than 116 million households, and SRC’s Alteryx® software to deliver an accelerated and enhanced view of shopper and market insights by adding geographic business intelligence® capabilities into the marketing mix.
“Acxiom InfoBase-X household-level information replaces traditional block group data, enabling CPG leaders to extract significantly better results from their modeling activities,” said Jim Harold, Acxiom vice president of retail and CPG. “Household-level data provides more accurate insights for CPG manufacturers and retailers eager to pursue shopper-centric micro-segmentation strategies.”
In combining these powerful data sources, analytical models and solutions, Target Advantage provides a granular methodology for empowering retailers and manufacturers to create rich profiles of shoppers on a household basis, including household-level scoring, predictive attribute modeling, POS-driven opportunity assessment, and multi-attribute, weighted retail trade areas. Further, the Target Advantage user interface enables broad integration of insights, providing ease-of-accessibility, issue-based work flows, template-based, presentation-ready analyses, and customized shopper insights to increase effectiveness and maximize value across groups within an organization.
“SRC's Alteryx software platform contributes industry leading geospatial analytics to Target Advantage, enabling manufacturers and retailers to quickly define consumer and market opportunities with precision elusive to legacy systems," added Dean Stoecker, chief executive officer, SRC.
SymphonyIRI developed a Charter Membership Program in support of Target Advantage with several Fortune 500 CPG clients already participating. This unique program allows clients not only to use the solution to support their shopper-centric marketing programs but also to drive the future development of the solution as it incorporates ‘direct-to-consumer/shopper’ marketing executional capabilities into the platform.
About SymphonyIRI Group
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
About Acxiom
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit http://www.acxiom.com/.
About SRC
SRC software and solutions enable fact-based decision-making by delivering comprehensive data access and analysis with unparalleled performance. SRC's Geographic Business Intelligence® software serves Fortune 500 companies and more than 240,000 users worldwide, delivering specialized consumer and market insight and seamlessly scaling between local, regional and global markets via desktop applications or over the Web. For more information, contact SRC at 888.836.4274 or visit http://www.ExtendTheReach.com/.
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Acxiom and InfoBase-X are registered trademarks of Acxiom Corporation. Alteryx and Geographic Business Intelligence are registered trademarks of SRC, LLC. SymphonyIRI and Target Advantage are trademarks of SymphonyIRI Group, Inc. All other trademarks are the property of their respective owners.
SymphonyIRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
ACXIOM CONTACT:
Sherry L. Booles
Email: sherry.booles@acxiom.com
Phone: (501) 342-4423
Fax: (501) 252-1854
SRC CONTACT:
Wayne Moore
Email: wmoore@extendthereach.com
Phone: (303) 440-8896, press #0571
Fax: (303) 413-8218
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