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WHO:
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Thom Blischok– President, Global Strategy & Innovation, SymphonyIRI Group
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WHAT:
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Now more than ever, shoppers are looking for health and wellness solutions which meet their needs to both maintain an overall shopping budget and keep feeling healthy. To accomplish these goals, many shoppers are opting out of visiting professionals and shifting to at-home treatments and rituals—a trend which puts CPG products and retailers in a position of influence in this space more than ever before. In his keynote presentation, “Affordable Health & Wellness: A New $100 Billion Market,” Thom Blischok will give his perspective on the current mindset of the American shopper relative to the health and wellness landscape.
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WHY:
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There is currently an enormous market opportunity to redefine health and wellness as it stands today, but successfully executing this requires a thorough understanding of the habits, decision drivers, and viewpoints of health and wellness shoppers. Blischok will review key criteria in connecting to the needs of these shoppers as well as how they view affordability in the health and wellness space.
Blischok’s presentation will address the following key topics:
- A 360-degree view of how shoppers define “affordable health and wellness”
- The good, the bad, and the ugly surrounding today’s health and wellness shoppers uncovered from a detailed survey of more than 1,000 shoppers
- How shoppers are making their health and wellness decisions, and where the new “moment of truth” is for these shoppers
- How health and wellness shoppers deal with the “weight” of today’s promotional and deal activities and if they think shopping has become too complex
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WHEN:
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May 13, 2010, 2:45 p.m. PDT
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WHERE:
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FMI Supermarket Health & Wellness Conference
Mandalay Bay
3950 Las Vegas Blvd. South
Las Vegas, NV
www.fmi.org
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About SymphonyIRI Group
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@SymphonyIRI.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@SymphonyIRI.com
Phone: (312) 474-3675